Broadcasting

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Division of Communication & Creative Media

In the fast-moving world of radio, television and telecommunications, the changes in technologies provide exciting opportunities. Broadcast stations, cable systems, direct broadcast satellites and the Internet offer an unprecedented number of channels of news and entertainment.

What is different about this program? Champlain's curriculum is designed to give direction to your creative expressions, to offer you diversified technological expertise, and to provide you with practical training in writing for the media, media production and media management. In addition to regular course work, you will gain practical experience through participation in projects at the campus newspaper, the campus television studio and digital editing suites and with internships at Burlington-area media outlets and companies.

Champlain's program competencies are designed to ensure that you acquire the skills and knowledge in broadcasting necessary for professional career opportunities.

Learning by Doing

Hands-on learning, real-world experience and a solid academic curriculum form the foundation for your career in the information age.

Broadcasting student As a student in Champlain's Broadcasting program, you will explore the countless ways people and organizations communicate with each other using words, images, music and design. You'll learn to analyze mass media with a critical eye, studying the impact on society and exploring related ethical and legal issues, and you'll develop skills to express your own ideas clearly and forcefully.

This program is designed around a primary goal: to inspire students into elevating our culture through the creation of thoughtful, responsible communication.

Program Highlights
- Hands-on learning, real-world experience and a solid academic curriculum form the foundation for your career in the information age.
- As a student in Champlain's Broadcasting program, you will explore the countless ways people and organizations communicate with each other using words, images, music and design. You'll learn to analyze mass media with a critical eye, studying the impact on society and exploring related ethical and legal issues, and you'll develop skills to express your own ideas clearly and forcefully.
- This program is designed around a primary goal: to inspire students into elevating our culture through the creation of thoughtful, responsible communication.
- Learn about all aspects of the broadcasting field -- You'll learn both the tactical skills (writing, understanding of media, etc.) needed to succeed on a day-to-day basis and the "big picture" strategic orientation that organizations of all types are seeking to help them deal with today's increasingly complex communications challenges.
- Master professional skills and procedures using cutting-edge technology -- Gain hands-on experience with industry-quality equipment in digital editing suites, a television studio, plus numerous video labs, computer labs and audio studios. Champlain offers state-of-the-art facilities to teach professional practices so you can land an entry-level position armed with an array of finely honed skills
- Learn through a mix of theory and hands-on experience -- Classes range from production-oriented, where you'll learn to script, direct, shoot and edit videos shot on location, to the theoretical, where you'll learn the historical and critical context of mass communication within a context of cultural, economic and technological factors, enabling you to create ethical, enlightened work.
- Gain an integrated, interdisciplinary approach to media education -- By learning as many facets of the field as possible, you'll gain flexibility and depth of experience. The curriculum combines production, scriptwriting, history, theory and management, plus a strong foundation in business, to help you develop the confidence, experience, creativity and discipline necessary to find employment in the media industry.
- Learn about real-life environments from industry experts -- As mentors both in and out of the classroom, the faculty contribute a wealth of experience from a variety of professional backgrounds including radio, television, public relations, journalism, advertising, publishing, theater and film.
- Get involved in an internship -- Jump-start your career with a 140-hour internship your senior year at a communication company, government agency, broadcasting outlet or public institution. This real-world experience is critical in this major to provide you with a production portfolio for your employment search.
Curriculum
First Year

First Semester:
Second Semester:
Second Year

First Semester:
Second Semester:
Third Year

First Semester:
Second Semester:
- COR 330 - CORE 9
- COR 340 - CORE 10
- MGT 260 - Project Management & Team Leadership
- MCM 340 - Advanced Video Production
- MCM 305 - Creativity & Conceptual Development
Fourth Year

First Semester:
- COR 410 - CORE 11
- MCM 440 - Broadcast Journalism
- MKT 210 - Consumer Behavior & Research
  or MKT 410 - Advanced Advertising
  or MCM elective
- Natural Science with Lab
- MCM 135 - Radio Practicum
  or MCM 225 - Video Practicum
Second Semester:
- MCM 490 - Media Communication Internship
- MCM 410 - Broadcast Management & Programming
- SOC 215 - Contemporary Media Issues
  or GDD 330 - Social Responsibility in Media
  or MCM Elective
- General Elective
BS Degree in Broadcasting
Career Opportunities
Career Opportunities Include:

Assignment editor
Audio engineer
Audio recording
Broadcast technician
Community relations director
Concert tour manager
Independent producer
Master control operator
Multimedia producer
News director
News reporter/anchor
On-air meteorologist
Radio personality
Recording production assistant
Sports anchor
Studio manager
Technical director
TV director
TV producer
Video editor
Writer

Broadcasters work in:

Advertising agencies
Commercial TV stations
Commercial radio stations
Corporate/Industrial television
Internet media
Local cable systems
News feed services
Public television stations
Public radio stations
Public relations firms
Radio and television networks
Syndication services
Wire services
Student Resources
Video Lab

Champlain's Video Lab, located beneath the Alumni Auditorium, provides video production and editing stations, studio space and a videoconferencing center for student use.

Other Resources
- Academy of Television Arts and Sciences -- www.emmys.org
- Association for Education in Journalism and Mass Communication (AEJMC) -- www.aejmc.org
- Broadcast Education Association (BEA) -- www.beaweb.org
- College Media Advisors, Inc. -- www.collegemedia.org
- Directors Guild of America -- www.dga.org
- Federal Communications Commission -- www.fcc.gov
- Museum of Television and Radio -- www.mtr.org
- National Association of Broadcasters (NAB) -- www.nab.org
- National Association of Television Program Executives (NATPE) -- www.natpe.org
- National Broadcasting Society/Alpha Epsilon Rho -- www.onu.edu/org/nbs
- National Communication Association -- www.natcom.org
- PROMAX International -- www.promax.org
- Radio Advertising Bureau -- www.rab.com
- Radio, Television News Directors Association (RTNDA) -- www.rtnda.org
Faculty