Mass Communication
Mass Communication is one of the fastest growing fields to emerge in the past 20 years...and Champlain's program offers an excellent preparation for work in the media communications field such as radio, television, magazines and newspapers, the Web, public relations or advertising.
You'll learn to produce a quality media product with assignments built around real-world media situations such as shooting, writing, and editing a TV news story, a Web news release or producing a music video under deadline.
Step back and look at the media with a critical eye by investigating the political and economic institutions that have shaped the media. Examine the artistic and social heritage through which film, broadcasting and the print media have developed. Study the social and psychological structures, which both influence and are influenced by the media.
Through a balanced approach, the program simultaneously develops technical skill and an understanding of the artistic, historical and theoretical traditions on which the discipline is built.
Are you ready to become a media-savvy professional in a fast-paced environment that spans the broadcast industry, corporate America and the nonprofit world?
At Champlain, you'll dig right in to learn things you never thought possible.
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Program Highlights
- Design a mass media program to fit your career aspirations -- Choose from courses in advertising, marketing, public relations, television and audio production, digital editing, print and electronic media writing, film appreciation, creativity and conceptual development, media design, ethics in the media and more.
- Master professional skills and procedures using cutting-edge technology -- Gain hands-on experience with industry-quality equipment in digital editing suites, a television studio, plus numerous video labs, computer labs and audio studios. Champlain offers state-of-the-art facilities to teach professional practices so you can land an entry-level position armed with an array of finely honed skills.
- Learn through a mix of theory and hands-on experience -- Classes range from production-oriented, where you'll learn to script, direct, shoot and edit videos shot on location, to theoretical, where you'll learn the historical and critical context of mass communication within a context of cultural, economic and technological factors, enabling you to create ethical, enlightened work.
- Learn about real-life environments from industry experts -- As mentors both in and out of the classroom, the faculty contribute a wealth of experience from a variety of professional backgrounds including radio, television, public relations, journalism, advertising, publishing, theater and film.
- Get involved in an internship -- Jump-start your career with a 140-hour internship that corresponds with your area of interest. This real-world experience is critical in this major to provide you with hands-on experience for your employment search.
- Design a mass media program to fit your career aspirations -- Choose from courses in advertising, marketing, public relations, television and audio production, digital editing, print and electronic media writing, film appreciation, creativity and conceptual development, media design, ethics in the media and more.
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Curriculum
First Year
First Semester:
- COR 110 - Concepts of the Self
- COR 115 - Rhetoric I
- MCM 120 - Mass Media and Society
or MKT 110 - Marketing - COM 100 - Essential Human Communication
or COM 110 - Public Speaking - MTH 115 - Foundations of Math
or MTH 120 - College Algebra
Second Semester:
- COR 120 - Concepts of Community
- COR 125 - Rhetoric II
- COM 100 - Essential Human Communication
or COM 110 - Public Speaking - GDD 111 - Visual and Digital Fundamentals
- MCM 120 - Mass Media and Society
or MKT 110 - Marketing
Second Year
First Semester:
- COR 210 - Scientific Revolutions
- COR 220 - Aesthetic Expressions
- COM 230 - Small Group Communication
or COM 270 - Intercultural Communication - MCM 130 - Audio Production
- MKT 130 - Advertising
Second Semester:
- COR 230 - The Secular and the Sacred
- COR 240 - Capitalism and Democracy
- MCM 216 - Electronic Media Writing
- ART 115 - Photography
or ART 120 - Art History
or ART 125 - Film Appreciation
or ART 130 - Music Appreciation - THE 140 - Fundamentals of Acting
or DFM 210 - Film History
or WRT 137 - Creative Nonfiction - MKT 210 - Consumer Behavior and Research
or MKT 250 - Internet-Based Marketing
or WRT 200 - Print Journalism
Third Year
First Semester:
- COR 310 - Globalization and Technology
- COR 320 - Globalization and Faith
- COM 360 - Social Interaction in the Digital Age
- MCM 220 - Video Communication
- MCM 210 - Principles of Public Relations
Second Semester:
- COR 330 - CORE 9
- COR 340 - CORE 10
- General Elective
- MKT 200 - Sales and Customer Relations
or COM 340 - Organizational Communication
or MCM 165 - Business of Music
or DFM 320 - Business of Film - GDD 211 - Digital Publication
or GDD 112 - Introduction to Web Design
or DFM 230 - A/V Digital Editing
or MCM 340 - Advanced Video Production
or MCM 330 - Advanced Audio Production and Sound Design
Fourth Year
First Semester:
- General Elective
- MCM 305 - Creativity & Conceptual Development
or MCM 310 - Writing for Public Relations
or WRT 340 - Advanced Journalism
or COM 350 - Conflict Management - MKT 330 - Brand and Account Management
or MKT 340 - Non-Profit and Social Marketing
or MKT 410 - Advanced Advertising - MCM 135 - Radio Practicum
or MCM 225 - Video Practicum
or EBC 411 A,B,C,D or E - Electronic Business
or THE 100 - Theatre lab
or WRT 110 - Literary Magazine I - Natural Science with Lab
Second Semester:
- COR 410 - College Capstone Experience: Comm Internship
- MCM 405 - Issues in Public Relations
or MCM 410 - Broadcast Management and Programming
or MCM 315 - Contemporary Media Issues - MCM 360 - Legal Issues in Communication
or EBC 460 - Internet Issues and Strategy - General Elective
- MCM 135 - Radio Practicum
or MCM 225 - Video Practicum
or EBC 411 A,B,C,D or E - Electronic Business
or THE 100 - Theatre lab
or WRT 110 - Literary Magazine I
or WRT 210 - Literary Magazine II
BS Degree in Mass Communication
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Career Opportunities
- Print and broadcast news
- Advertising
- Public relations
- Radio broadcasting
- New media journalism
- Electronic media production
- Programming
- Audio engineer
- Communications specialist
- Community relations director
- Concert tour manager
- Master control operator
- Media planner
- Media relations specialist
- Media buyerPromotions manager
- Political strategist
- Speech writer
- Studio manager
- Talent agent
- Technical director
- TV director or producer
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Student Resources
Want to Learn More About the Communication Career Outlook?
Visit the U.S. Department of Labor, Bureau of Labor Statistics Web site.
Click for:Advertising, Marketing, Promotions, Public Relations and Sales Managers
News Analysts, Reporters, and Correspondents
Free Career Planning Services
All students benefit from our top-notch Career Services Center, recently cited by the Kaplan/Newsweek College Catalog as one of the U.S. colleges offering "the best career services," including self-assessment and individual career advising.
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Sleepy-eyed, I stepped out of the guest bedroom on one of my last mornings in this small town.