DIGITAL MARKETING CERTIFICATE

Earn your Digital Marketing Certificate online at Champlain College and enter this career field with a credential employers will respect.

Our online Digital Marketing Certificate:

  • Teaches you how to identify best practice solutions to strategic, tactical, and operational issues in internet marketing.
  • Provides you with the knowledge to create simple, data-driven action plans based on the attainment of measureable results.
  • Is designed for students with a variety of previous marketing or business experience.
  • Incorporates action learning, allowing you to apply what you learn almost immediately by utilizing actual projects and challenges from your current position or employer.
  • Integrates foundational marketing knowledge with current web marketing topics including courses in:
    • Pay-per-click advertising (PPC)
    • Search engine optimization (SEO)
    • Web analytics
    • RSS feeds
    • Social networking options

Note: Federal financial aid is only available for associate, bachelor's, and master's degree programs. Standalone certificate programs are ineligible for financial aid.

Curriculum*

Course #TitleCredits
MKTG 200 The Strategic Marketing Process 3
WEBD 125
or WEBD 150
Web Development I
or Introduction to Web Business
3
MKTG 250 Digital Marketing 3
EBUS 210 Retail Internet Business 3
EBUS 411A IBT: Search Engine Optimization 1
EBUS 411B IBT: Google AdWords 1
EBUS 411C IBT: Web Analytics 1
  Total 15

* Some courses in this certificate program may have prerequisites. Please click on the course name for a description and prerequisite information. If prerequisites are listed that are not currently part of the certificate program please call an admissions representative at 888-545-3459 for more information.