Curriculum

Given the rapid rate of change in communication, spending a year or two in college without taking any relevant media or design courses simply puts you a year or two behind in learning your field and defers getting experience through internships.

Our Upside-Down Curriculum allows you to begin taking your Marketing classes beginning in your first semester. By the time you finish your first year, you will have taken upward of five courses related to your major!

Champlain College's Robert P. Stiller School of Business spends a lot of time working with employers and internship sites to determine the exact skills, knowledge and characteristics they are seeking in job candidates.

In addition to skills like critical thinking, effective communication and teamwork, employers tell us they are looking to hire graduates who have not only developed expertise in a specific area of business (accounting, marketing, etc.), but who also possess the ability to strategize and lead across the whole business enterprise or company.

The Robert P. Stiller School of Business incorporated this employer input to create a business curriculum and foundation that not only prepares you exceptionally well in your major field of study, but also gives you a four-year, cross-business experience.

Regardless of major, all Robert P. Stiller School of Business students share a core business curriculum that includes:

Marketing Curriculum 2013-14


First Year

First Semester

Concepts of the Self
(COR 110)

Rhetoric I
(COR 115)

Business & the Entrepreneurial Mindset
(BUS 110)

The Quantitative Language of Business
(BUS 115)

Financial Accounting
(ACC 130)

Second Semester

Concepts of Community
(COR 120)

Rhetoric II
(COR 125)

Marketing & the OB Mindset
(BUS 120)

Information Systems for Management
(MGT 265)

Business Law I
(BLW 140)


Second Year

First Semester

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)

Statistics
(MTH 180)

Integrated Advertising
(MKT 230)

Consumer Behavior
(MKT 210)

Second Semester

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)

Corporate Social Responsibility
(BUS 210)

Market Research
(MKT 255)

Marketing Internship
(MKT 290)


Third Year

First Semester

Global Studies I: Technology & Development
(COR 310)

Global Studies II: Human Rights
(COR 320)

International Business & Macroeconomics
(BUS 310)

Financial Management I
(MGT 240) Or

Managerial Economics
(ECN 255)

Digital Marketing
(MKT 350)

Second Semester

International Cultural Studies
(COR 330)

International Cultural Studies
(COR 330)

MGT/INT/GDD/MCM Elective

Specialization #1

Natural Science Elective with Lab
(SCI XXX)


Fourth Year

First Semester

Financial Management I
(MGT 240) Or

Managerial Economics
(ECN 255)

General Elective

Specialization #2

MGT/INT/GDD/MCM elective

Integrated Marketing Communication
(MKT 440)

Second Semester

College Capstone
(CCC 410)

Specialization #3

Specialization #4

General Elective


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