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Public Relations Specialization
An Optional Specialization for Marketing Majors
Exhibiting and maintaining a good public image is essential for the success of all companies and organizations. Public relations professionals are the "spokespeople" of a company or brand, and work through the media to ensure that they portray a positive image on behalf of their clients.
- Learn the importance of communicating effectively with the media- from traditional news organizations to popular bloggers-to get your message out to a wide population.
- Study how to prepare a complete media kit.
- Design a public communications campaign in class.
