Contact Nancy Kerr, Media Communication Program Director
Public Relations is a dynamic, fun career; every day is different. You often get to meet influential people, and the work you do on a daily basis influences people and makes a difference to the organization you are representing. Plus, chances of landing a great job are high.
According to the Bureau of Labor Statistics, employment of Public Relations specialists is expected to grow 23% from now until 2020—faster than the average for all occupations. According to the Occupational Outlook Handbook, "Growth will be driven by the need for organizations to maintain their public image in a high-information age and with the growth of social media."
Oh, and there's lots of potential in the field to advance quickly.
So few schools offer a Bachelor of Science degree in Public Relations. At many institutions, the topic of Public Relations is embedded in a communications or journalism major—an old-fashioned model that isn't in tune with the market realities.
The Public Relations major at Champlain is extraordinarily current: the curriculum is consistently updated to reflect the most advanced trends and tools of the trade. In fact, the curriculum is structured around the input of an advisory board of practicing Public Relations professionals, including corporate, nonprofit and agency employers (who, BTW, love to engage Champlain Public Relation majors as interns and hire a high percentage of graduates from this program).
As a Public Relations major at Champlain, you can expect to be partnered with clients to solve real-world public relations challenges. For these clients--who are part of a large network of employers with whom we have relationships, you will engage in activities like writing press kits, conducting audience research, developing and implementing strategic and social media plans. Client partners with the Public Relations major include, Ben & Jerry's, Green Mountain Coffee Roasters, Boyden Valley Winery, the Flynn Performing Arts Center, among others.
In addition to the extensive career-focused programs and support offered College-wide, the Public Relations major features skill-building, hands-on learning opportunities and other programs that will help you create highly marketable resumes. Highlights include: