Internships In The Public Relations Major
Build Your Resume. Create Your Network. Launch Your Career.
Internships are a critical part of the Public Relations curriculum. All Public Relations majors take on multiple internships that enable them to apply what they've learned in the classroom, as well as absorb the important interpersonal nuances of being a Public Relations professional in an actual work environment.
We view every internship "search" as an opportunity for students to practice their job searching skills, to refine their resumes, to hone their interviewing techniques and follow up. All of these abilities are relevant to success in the Public Relations profession.
That said, Champlain's Public Relations majors are highly sought after as interns because they have already learned the skills they need to be of value to the organization. We work with employers to ensure that each internship is resume worthy and offers experience working with the specific tools of the Public Relations trade.
- Public Relations Software: using public relations software like Cision and Vocus.
- Media Relations Tools: interacting effectively with ProfNet and HARO to promote services and products to journalists and bloggers who are looking for specific information.
- Written Communications: writing press releases, factsheets, media kits, newsletters, blogs.
- Social Media/Community Management: developing social media campaigns, including monitoring Facebook pages, sending/responding to tweets, posting on Pinterest, creating short pieces for Vine, among other social media activities.
- Integrated Marketing Communication: Creating branding campaigns and supporting materials, partnering with marketing departments and conducting analytic reporting.
- Data Management: building and managing media lists and databases.
Sampling of Recent Internship Locations for Public Relations Majors
How We Prepare You to Land Internships
Great internships don't just happen. You need to have developed some valuable skills, you need a good resume, you need expert guidance, and you need an "in." At Champlain, we make sure you well prepared in all four areas.
- The Upside-Down Curriculum allows you to get extensive classroom learning and hands-on experience with industry professionals in your major in your first year, which gives you the real world skills and qualifications to begin taking internships as early as the summer after the first year.
- The Office of Career Services and the Life Experience Action Dimension (LEAD) program will help you develop your professional resume and teach you interview skills.
- Your professors will become your reliable mentors, pointing out the strategic academic and co-curricular activities they will help you build your professional skill-set and enhance your resume.
- Local and national employers turn to Champlain for college interns because they are universally better prepared to work in professional environments than the majority of their peers from other institutions. Many Champlain Graduates receive full and part-time job offers from the organizations where they first took their internships.
Read more about Champlain graduates' Career Success.