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Curriculum

Public Relations professionals must possess multiple skills: the ability to adapt to the ever-changing field, a sense of timing, the capacity to gauge the impact of an event on public perceptions, the creativity to better package products and business personas, and the ability to write well. Getting a head start on the courses you need, along with vital experience through internships will build a strong foundation for your Public Relations career.

Our Upside-Down Curriculum allows you to get a head start on these skills by starting your Public Relations classes in your first semester. By the time you finish your first year, you will have taken upward of five courses related to your major!

Public Relations Curriculum 2012 - 13

First Year

First Semester
Concepts of the Self (COR 110)
Rhetoric I (COR 115)
Mass Media and Society (MCM 120)
Building a Business in a Global Environment (MGT 100)
Math Elective (MTH XXX)

Second Semester
Concepts of Community (COR 120)
Rhetoric II (COR 125)
Public Speaking (COM 110)
Fundamentals of Journalism (WRT 200)
Marketing (MKT 110)

Second Year

First Semester
Choose 200-level COR course (COR 2XX)
Choose 200-level COR course (COR 2XX)
Electronic Media Writing (MCM 216)
Visual & Digital Fundamentals (GDD 111)
Advertising (MKTG 130)

Second Semester
Choose 200-level COR course (COR 2XX)
Choose 200-level COR course (COR 2XX)
Design Solutions Digital Publication (GDD 181)
Principles of Public Relations (MCM 210)
Project Management & Team Leadership (MGT 260)

Third Year

First Semester
Global Studies I: Technology & Development (COR 310)
Global Studies II: Human Rights (COR 320)
Natural Science Elective with Lab (SCI XXX)
Creativity & Conceptual Development (MCM 305)
Consumer Behavior (MKT 210)

Second Semester
International Cultural Studies (COR 330)
International Cultural Studies (COR 330)
Writing for Public Relations (MCM 310)
Internet-Based Marketing (MKT 250) Or Meeting & Event Planning (HSP 350)
General Elective

Fourth Year

First Semester
College Capstone (CCC 410) Or Free Elective
PR Campaign Development & Management (MCM 400)
Brand and Account Management (MKT 330) Or Non-Profit & Social Marketing (MKT 340) Or Advanced Advertising (MKT 410)
Writing Elective (WRT XXX)
Electronic Business Elective 411 A/B/C/D/ or E (EBC 411)

Second Semester
College Capstone (CCC 410) Or Free Elective
Issues in Public Relations (MCM 405)
MCM, WRT, MKT or GDD Elective
Electronic Business Elective 411 A/B/C/D/ or E (EBC 411)
General Elective