A Focused Area of Study for Broadcast & Streaming Media Majors
Publishing is in desperate need of new ideas and new media skills. If you choose to enhance your Broadcast & Streaming Media degree with a specialization in Publishing, you can work on real-world publishing projects and develop new media skills many established publishers lack.
The Publishing specialization is set up around the WRT 346: Publishing in the 21st Century course, a project-based class that offers real-world experience in working with clients on publishing projects that may include traditional books, ebooks and websites, and may involve editing, design, illustration, marketing, social media and event planning.
- Learn how to conceive a publishing strategy that incorporates appropriate current technologies
- Make connections in the publishing industry with an internship
- Gain an understanding of the book production process, its sequence and schedules
- Plan and execute team projects
- Learn professionalism by managing time, adhering to deadlines and communicating with clients effectively and appropriately
- Learn how to select and use video and audio technology and field production equipment to produce deliverables that meet client/project demands and industry standards
- Plan and manage social media campaigns
- Learn to identify various audience segments, and show evidence of being able to adapt to those audiences
- Gain a hands-on experience working with clients in the community on publishing projects and campaigns from both for-profit and nonprofit organizations
Courses in this Specialization Currently Include:
Choose one of the following courses outside of your area of study: