Public Relations/Strategic Communication Specialization

This cutting-edge and innovative specialization focuses on creativity, interpersonal skills, and social media savvy. Choose the Public Relations/Strategic Communication if you thrive on being in the middle of the action and getting others involved.

  • Work with real clients to represent and manage their image.
  • Gain focused, holistic marketing skills.
  • Study writing for public relations.
  • Learn to leverage social media and digital marketing techniques, as well as developing the ability to gather, analyze and present media measurements and metrics.

Courses in the Public Relations/Strategic Communication specialization include: