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Gain confidence to influence the next big game idea by overseeing the team that produces it. Cast yourself as editor-in-chief of a 21st century publishing project in all its formats. Or learn what it takes to manage a creative team as you build fundamental graphic design skills. The need for a new breed of managers to fill these exciting roles continues to grow on the business side of the creative arts.
The Management of Creative Media Bachelor of Science program is for business-minded students whose passion leads them to the creative fields. Our innovative program couples our highly regarded business core with programs from our Division of Communication & Creative Media, turning out smart strategists who grasp the underlying technology and creative process required in the field. You'll be prepared to plan projects, manage talent and analyze financials—in short, to run the business side of things in creative industries.
To better understand how creative people develop their ideas, and to develop your own creativity, you'll take 18 credits or more in one of the following specialization areas within the Division of Communication & Creative Media:
The Robert P. Stiller School of Business not only prepares you exceptionally well in your Management of Creative Media major, but also gives you a four-year, cross-business education that answers the marketplace demand for business school graduates with demonstrable knowledge, skills and hands-on experience in all the disciplines that make up the field of business including: