Marketing Major

Marketing

Great marketers all have two important things in common-they create messages that move people to take action, and they spend time listening and engaging with their clients to create the perfect marketing campaign.

In a rapidly changing industry, your marketing program needs to be as up-to date as possible, yet grounded in traditional marketing principles. You also need substantial experience in the field to learn, practice and master the full spectrum of marketing tools and approaches.

Champlain's Bachelor of Science degree in Marketing will benefit you tremendously on all fronts, from the classroom engagement with your peers and Marketing faculty to the encouragement to create innovative marketing practices and strategies. You will:

  • Explore the world of business and learn what successful marketing looks like
  • Create value for an organization through market research, brand strategy and marketing management
  • Work directly with clients and current businesses as you explore the fluid nature of marketing communication, advertising and brand promotion
  • Plan and implement campaigns
  • Pursue a specialization in digital & interactive marketing, integrated advertising or a self-designed option to create your own path

The Robert P. Stiller School of Business not only prepares you exceptionally well in your Bachelor of Science Marketing program, but also gives you a four-year, cross-business education that answers the marketplace demand for business school graduates with demonstrable knowledge, skills and hands-on experience in all the disciplines that make up the field of business including:

  • Accounting
  • Economics
  • Finance
  • Human resource Management
  • International Business
  • Management
  • Management of information systems/ Technology

Mix Classroom Theory with Actual Experience