Career Success

Why Marketing?

Marketing is both an art and a science. Marketing is where the magic happens. It's the business discipline that connects ideas to the people that find value in them.

The marketing field offers a world of exciting career possibilities:

  • marketing copywriter
  • brand or product manager
  • director of marketing
  • market research analyst
  • account executive
  • social media marketer
  • creative technologist

Job prospects for someone with a Bachelor's degree in marketing are promising; according to the Bureau of Labor Statistics, the number of jobs available in the marketing field is supposed to increase by 12% over the next ten years.  A graduate with a degree in Marketing can look forward to an excellent starting annual salary and lifetime of solid returns on the investment.

Why Marketing at Champlain?

The combination of four years of intensive business education and extensive hands on experience will place you in competitive demand upon graduation.

Our Marketing faculty have built an extensive list of exciting local internship sites. Each site has been visited, and each organization has a strong working relationship with the College. You can also complete internships abroad while spending a semester at our campuses in Dublin or Montreal, and summer internships can happen anywhere in the country. Your Marketing career adviser will work with you on your resume and help you target the internship sites to best match your goals. The faculty mentoring you receive throughout your internship will give you the confidence and credentials to do other marketing internships in your junior and senior years, as many other Champlain Marketing majors have done.

You'll graduate with a standout resume and a portfolio of hands-on projects that will help you land a marketing position in any industry you choose, from a high-profile corporation to a startup marketing firm to a not-for-profit organization. For 2015, 95% of the graduates from the Marketing major were employed within six months after graduating and 89% of those report that they are already working in positions that are relevant to their career goals.


In addition to the extensive career-focused programs and support offered College-wide, each of Champlain's career-focused majors features skill-building hands-on learning opportunities and other major-specific programs that help our students create highly marketable resumes. Highlights include:

  • All members of the Marketing faculty are professionals in their field, which is an essential factor in our students getting the most cutting-edge education in the field possible.
  • In a variety of classes, Marketing students get to work with real-life clients: businesses, non-profits and individuals. Students complete projects for people in their field who then use their work on a professional level. It's real experience that students include on their resumes.
  • Marketing students get opportunities to obtain many internships with local companies over the course of their program, which gives them stellar resume listings and recommendations.