Curriculum

Given the rapid rate of change in communication, spending a year or two in college without taking any relevant media or design courses simply puts you a year or two behind in learning your field and defers getting experience through internships.

Our Upside-Down Curriculum allows you to begin taking your Marketing classes beginning in your first semester. By the time you finish your first year, you will have taken upward of five courses related to your major!

Champlain College's Robert P. Stiller School of Business spends a lot of time working with employers and internship sites to determine the exact skills, knowledge and characteristics they are seeking in job candidates.

Employers look to hire graduates who have developed expertise in a specific area of business; have strong critical thinking, communication and teamwork skills; and possess the ability to strategize and lead across the whole business enterprise or organization.

The Robert P. Stiller School of Business incorporates this employer input with our academic and professional expertise to provide an integrated cutting-edge education that prepares you exceptionally well in your major field of study.

Regardless of major, all Robert P. Stiller School of Business students share a core business curriculum that includes:

Marketing Curriculum 2013-14


First Year

First Semester

Business & the Entrepreneurial Mindset
(BUS 110)

The Quantitative Language of Business
(BUS 115)

Financial Accounting
(ACC 130)

Concepts of the Self
(COR 110)

The Rhetoric of Self
(COR 115)

Second Semester

Marketing & the OB Mindset
(BUS 120)

Statistics
(MTH 180)

Business Law I
(BLW 140)

Concepts of Community
(COR 120)

The Rhetoric of Community
(COR 125)


Second Year

First Semester

Corporate Social Responsibility
(BUS 210)

Integrated Advertising
(MKT 230)

Consumer Behavior
(MKT 210)

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)

Second Semester

Information Systems for Management
(MGT 265)

Market Research
(MKT 255)

Marketing Internship
(MKT 290)

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)


Third Year

First Semester

Managerial Economics
(ECN 255)

Digital Marketing
(MKT 350)

The Global Condition
(COR 310)

Human Rights & Responsibilities
(COR 320)

Specialization #1

Second Semester

International Business & Macroeconomics
(BUS 310)

Local Contexts, Global Connections
(COR 330)

Local Contexts, Global Connections
(COR 330)

Natural Science Elective with Lab
(SCI XXX)

MGT/INT/GDD/MCM Elective


Fourth Year

First Semester

Financial Management I
(MGT 240)

Integrated Marketing Communication
(MKT 440)

General Elective

Specialization #2

MGT/INT/GDD/MCM elective

Second Semester

College Capstone
(CCC 410)

Specialization #3

Specialization #4

General Elective


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