Through collaborations with other students, internships, classroom teaching and hands-on experience, you'll immerse yourself in business, design solutions, marketing, audio production, consumer behavior, and more.
This deep set of proficiencies in multiple areas will increase your marketability in a changeable industry. From accounting to public speaking to graphic design techniques, you'll graduate with a distinct set of state-of-the-art skills that an education in traditional communication programs doesn't provide.
Upon completion of the Champlain College bachelor's degree program in Marketing, a graduate will be able to:
- Marketing Management - Marketing is about managing a process and working with cross functional teams of individuals responsible for that process. Upon completion of the program, students will demonstrate through hands-on application the key duties and responsibilities that come with managing the marketing process and creating value for the organization and all stakeholders.
- Marketing Communications - It is imperative that marketers be able to communicate their brand/product benefits in a consistent fashion that is integrated throughout all media channels. Students will understand the role of all areas of functional communications including Public Relations, Digital Communication, Advertising, Sales, Corporate Communications and Design. At the end of the program, students will demonstrate their mastery of multi-channel communication including oral, written, and audio/visual.
- Consumer Behavior - Understanding the underlying psychology and sociological influences that motivate and drive consumers to purchase a product or utilize a service is a vital aspect of marketing knowledge. Upon completion of the program, students will demonstrate a thorough understanding of behavioral theories as they apply to consumers and be able to apply that theory to real-world, hands-on situations.
- Customer Relationships - Developing and maintaining customer relationships is a critical component of all aspects of marketing, from advertising to brand management, as well as, sales and customer service. Upon completion of the program students will be able to integrate customer relationship concepts and theory into planning and recommendations for business.
- Market Research - Marketing research is a highly specialized field of study; however, a fundamental understanding of research principles and techniques is essential to all marketers. The research process drives informed decision-making, customer relationship management and branding. Graduates of the marketing program will demonstrate an ability to apply marketing research methods through their course work as well as in hands-on projects.
- Digital Marketing - Digital marketing is an integral part of marketing communication, relationship management and the tracking and evaluation of marketing efforts. Upon completion of the program students will have the ability to analyze and integrate evolving technology tools and apply them to marketing problems.
- Legal and Ethical Issues in Marketing - It is of critical importance that graduates have a general comprehension of the legal ramifications and ethical dilemmas associated with the field of marketing. Upon completion of the program, students will demonstrate a thorough knowledge and comprehension of the key legal areas that apply to marketing, along with an ability to evaluate and assess the ethical ramifications of their actions.
- Marketing Metrics - As marketing has evolved, metrics have become increasingly important, these metrics include: pricing strategy, resource allocation and budgeting, analytical metrics, qualitative assessment, media metrics, conversion measurement/tracking, and return on investment. Students in the program will develop the quantitative and analytical skills necessary to employ these metrics in marketing problem solving.