Optional Specializations

Focused Areas of Study For Marketing Majors

Through deep curriculum offerings in highly specialized areas of study, you can tailor your Marketing major to gain a high degree of specific, marketable technical expertise.

Specializations are an optional part of your Marketing major and may be taken in tandem with other elective Marketing courses and/or a minor. Your faculty advisor in the Robert P. Stiller School of Business will help you map out the best academic path to reach your desired career and/or graduate studies goals.


  • The Digital & Interactive Marketing specialization will teach how to effectively utilize current digital tools, measure effectiveness and successfully start, and manage and maintain online communities for a brand.
  • The Integrated Advertising specialization will study many different types of successful and unsuccessful advertising campaigns throughout history, and will plan, research and implement an advertising campaign from scratch that will encompass different media, reach a specific audience and make an impact.
  • The Self-Designed specialization will provide you with the opportunity to create your own specialization based on your interest area as it fits in the marketing profession. 

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