Optional Specializations

Focused Areas of Study For Marketing Majors

Through deep curriculum offerings in highly specialized areas of study, you can tailor your Marketing major to gain a high degree of specific, marketable technical expertise.

Specializations are an optional part of your Marketing major and may be taken in tandem with other elective Marketing courses and/or a minor. Your faculty advisor in the Robert P. Stiller School of Business will help you map out the best academic path to reach your desired career and/or graduate studies goals.


  •  Digital & Interactive Marketing will teach how to effectively utilize current digital tools; measure effectiveness; and successfully start, manage and maintain online communities for a brand.
  • Integrated Advertising  will explore different types of successful and unsuccessful advertising campaigns throughout history; and will plan, research and implement an advertising campaign from scratch that will encompass different media, reach a specific audience and make an impact.
  • The Self-Designed specialization will provide you with the opportunity to create your own specialization based on your interest area as it fits in the marketing profession.