Optional Specializations & Minors

Focused Areas of Study For Marketing Majors

To gain a further competitive edge, 12 flexible credits let you pursue electives,a minor or a specialization to create a distinctive and highly marketable degree.

Minors and specializations are an optional part of your Marketing major and may be taken in tandem with other elective Marketing courses. Your faculty advisor in the Robert P. Stiller School of Business will help you map out the best academic path to reach your desired career and/or graduate studies goals.

Recommended Minors For Career Success

  • Data Analytics will introduce you to a basic understanding on statistical testing, commputer programming and their relationhip to economic concepts. 
  • Digital Marketing will teach how to effectively utilize current digital tools, and how to manage and maintain online communities for a brand.
  • Psychology will help you build a foundational knowledge in understanding and interpretting human behavior, perfect for today's highly competitive marketplace. 
  • Public Relations will explore the different types of successful public relations campaigns throughout history, while teaching you have to produce digital and print collateral. 
  • Web Development will teach you the skills to design, build and manage websites, social networks and content management systems. 

Specialization Options

  •  Digital & Interactive Marketing will teach how to effectively utilize current digital tools; measure effectiveness; and successfully start, manage and maintain online communities for a brand.
  • Integrated Advertising  will explore different types of successful and unsuccessful advertising campaigns throughout history; and will plan, research and implement an advertising campaign from scratch that will encompass different media, reach a specific audience and make an impact.
  • The Self-Designed specialization will provide you with the opportunity to create your own specialization based on your interest area as it fits in the marketing profession.