Digital & Interactive Marketing Specialization

An Optional Specialization for Marketing Majors

Long gone are the days where traditional advertising meant television commercials, radio jingles and even Internet marketing. Digital and interactive marketing is the new king of brand promotion. Today's marketers need a solid understanding of all the tools associated with starting, maintaining and analyzing an interactive marketing campaign.

  • Learn how to effectively utilize current digital tools; measure effectiveness; and successfully start, manage and maintain online communities for a brand.
  • Study all the best search engine optimization tactics, learn what works in writing and create digital campaigns for brand promotion.
  • Learn to analyze the metrics to pinpoint the successes of your campaign.


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