Career Success

Why Public Relations?

Public Relations is a dynamic career where every day in the workplace is different. You may find yourself representing socially responsible clients, working with the media, organizing and hosting events, managing social media, counseling the CEO, managing a crisis, lobbying or representing a nonprofit. The work you do on a daily basis influences people and makes a difference to the organization you are representing.

According to the Bureau of Labor Statistics, employment of Public Relations specialists is expected to grow 23% from now until 2020—faster than the average for all occupations.

Why Public Relations at Champlain?

So few schools offer a Bachelor of Science degree in Public Relations.  At many institutions, the topic of Public Relations is embedded in a communications or journalism major. At Champlain, the Public Relations degree combines sound strategic planning, with marketing principles, advertising strategy, visual and digital communications and writing skills to create a sought after graduate.

The Public Relations major at Champlain is extraordinarily current: the curriculum is consistently updated to reflect the most advanced trends and tools of the trade. A board of industry professionals helps maintain a trend-setting curriculum.

As a Public Relations major at Champlain, you are partnered with clients to create real-world public relations campaigns. You will engage in activities like writing press kits, conducting audience research, developing and implementing strategic and social media plans. Client partners with the Public Relations major include Ben & Jerry's, Keurig Green Mountain, Shelburne Vineyard, the Flynn Performing Arts Center, Mudd & Wyeth, the Lyric Theatre Company, among others.

Champlain Public Relations Graduates Are Ready.

In addition to the extensive career-focused programs and support offered College-wide, the Public Relations major features skill-building, hands-on learning opportunities and other technological skills that will help you create a highly marketable resume. Highlights include:

  • All members of the Public Relations faculty are professionals in their field, which is an essential factor in our students getting the most cutting-edge education possible.
  • In a variety of classes, Public Relations students get to work with real-life clients: businesses, non-profits and individuals. Students complete campaign concepts and strategies for organizations and have the opportunity to implement these projects.
  • Public Relations students complete three or four internships over the course of their program, which gives them stellar resume listings and recommendations.
  • Public Relations majors routinely interact with industry leaders, who, in addition to coming in as guest lecturers and speakers, make themselves available as networking and professional resources.
  • In the Public Relations Professional Practices class, juniors complete multiple revisions of their resume and cover letters, join professional organizations like Public Relations Society of America, build their LinkedIn profiles, look up jobs in the industry, and put an interview portfolio together to send to future employers.