Career Success

Why Public Relations?

Public Relations is a dynamic, fun career; every day is different. You often get to meet influential people, and the work you do on a daily basis influences people and makes a difference to the organization you are representing.  Plus, chances of landing a great job are high.

According to the Bureau of Labor Statistics, employment of Public Relations specialists is expected to grow 23% from now until 2020—faster than the average for all occupations. According to the Occupational Outlook Handbook, "Growth will be driven by the need for organizations to maintain their public image in a high-information age and with the growth of social media."

Oh, and there's lots of potential in the field to advance quickly.

Why Public Relations at Champlain?

So few schools offer a Bachelor of Science degree in Public Relations.  At many institutions, the topic of Public Relations is embedded in a communications or journalism major—an old-fashioned model that isn't in tune with the market realities.

The Public Relations major at Champlain is extraordinarily current: the curriculum is consistently updated to reflect the most advanced trends and tools of the trade. In fact, the curriculum is structured around the input of an advisory board of practicing Public Relations professionals, including corporate, nonprofit and agency employers (who, BTW, love to engage Champlain Public Relation majors as interns and hire a high percentage of graduates from this program).

As a Public Relations major at Champlain, you can expect to be partnered with clients to solve real-world public relations challenges. For these clients--who are part of a large network of employers with whom we have relationships, you will engage in activities like writing press kits, conducting audience research, developing and implementing strategic and social media plans. Client partners with the Public Relations major include, Ben & Jerry's, Green Mountain Coffee Roasters, Boyden Valley Winery, the Flynn Performing Arts Center, among others.

Champlain Public Relations Graduates Are Ready.

In addition to the extensive career-focused programs and support offered College-wide, the Public Relations major features skill-building, hands-on learning opportunities and other programs that will help you create highly marketable resumes. Highlights include:

  • All members of the Public Relations faculty are professionals in their field, which is an essential factor in our students getting the most cutting-edge education possible.
  • In a variety of classes, Public Relations students get to work with real-life clients: businesses, non-profits and individuals. Students complete campaign concepts and strategies for organizations and frequently have the opportunity to implement the projects for the companies. It's real experience that builds professional connections, gives excellent portfolio samples and can be added to their resume credentials.
  • Public Relations students typically take three or four internships over the course of their program, which gives them stellar resume listings and recommendations.
  • Public Relations majors routinely interact with industry leaders, who, in addition to coming in as guest lecturers and speakers, make themselves available as networking and professional resources.
  • In the Public Relations Capstone class seniors complete multiple revisions of their resume and cover letters, join professional organizations like Public Relations Society of America, build their LinkedIn profiles, look up jobs in the industry, and put an interview portfolio together to send to future employers. Also during class time, students practice interviews with professionals from the Burlington area. Students say they get so much out of that class that by the time they hit the job market, they feel completely ready.

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