Public Relations Major Curriculum

Through the hands-on nature of the Bachelor of Science in Public Relations program, you'll work on extensive client-based semester-long projects. You'll learn how to develop a whole Public Relations campaign for a single client, and then you'll implement it. You'll write press releases, contact the press, arrange for interviews, set up Facebook and other social media pages, host events and more.

Our Upside-Down Curriculum allows you to get a head start on these skills by starting your Public Relations classes in your first semester.

Public Relations Curriculum 2014-2015


First Year

First Semester

Media & Society
(MCM 120)

Public Speaking
(COM 110)

Concepts of the Self
(COR 110)

The Rhetoric of Self
(COR 115)

Math Elective
(MTH XXX)

Second Semester

Video Storytelling
(MCM 110)

Visual & Digital Fundamentals
(GDD 111)

Marketing
(MKT 110)

Concepts of Community
(COR 120)

The Rhetoric of Community
(COR 125)


Second Year

First Semester

Electronic Media Writing
(MCM 216)

Principles of Public Relations
(MCM 210)

Integrated Advertising
(MKT 230)

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)

Second Semester

Design Solutions
(GDD 181)

The Business of Public Relations
(MCM 215)

Fundamentals of Journalism
(WRT 200)

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)


Third Year

First Semester

Web Design I
(GDD 206) OR
Social Media Production
(MCM 230)

Writing for Public Relations
(MCM 310)

The Global Condition
(COR 310)

Human Rights & Responsibilities
(COR 320)

Natural Science Elective with Lab
(SCI XXX)

Second Semester

Creativity & Conceptual Development
(MCM 305) OR
Writing & Producing Online Journalism
(WRT 205) OR
Creating Event Experiences
(EVT 125)

Consumer Behavior
(MKT 210) OR
Publicity, Promo & Sponsorship
(MKT 315) OR
Sport Marketing
(SPT 210)

Local Contexts, Global Connections
(COR 330)

Local Contexts, Global Connections
(COR 330)

General Elective


Fourth Year

First Semester

Internship
(MCM 490) OR
COM/MCM/MKT 300 or 400 level elective

PR Campaign Development
(MCM 400)

Brand & Account Management
(MKT 330) OR
Non-Profit & Social Marketing
(MKT 340) OR
Advanced Advertising
(MKT 410)

Digital Marketing
(MKT 350)

General Elective

Second Semester

College Capstone
(CCC 410)

Issues in Public Relations
(MCM 405)

MCM/MKT/COM 300 or 400 level elective

MCM/MKT/WRT/EVT/COM/EBC/GDD elective