Public Relations Learning Outcomes

By the time you complete the academic and internship requirements for your Public Relations degree, you will be able to: 

  • Apply historical and theoretical knowledge when developing Public Relations materials.
  • Evaluate the structure, content and consequences of both traditional and emerging digital media usage in Public Relations.
  • Apply ethical codes and legal principles of the profession to current issues in Public Relations.
  • Articulate their own ideas and express them effectively, with clarity, and interest, appropriate for a variety of audiences.
  • Use with expertise the Research, Planning, Implementation, and Measurement strategy in the Public Relations context.
  • Produce Public Relations collateral using a variety of tactics such as written materials, social media, audio, video, and web-based tools.
  • Identify and anticipate behavior, consumer and communication trends as they impact the future of Public Relations.
  • Produce culturally appropriate materials and methods of communication that reflect multicultural values and global perspectives in Public Relations practice.
  • Design and implement hands-on, field based campaigns and projects in partnership with community clients from both for-profit and non-profit organizations.