Publishing Specialization

A Focused Area of Study for Public Relations Majors

Publishing is in desperate need of new ideas and new media skills. If you take your Public Relations degree with a specialization in Publishing, you can work on real-world publishing projects and develop new media skills many established publishers lack.

The Publishing specialization is set up around the WRT 346: Publishing in the 21st Century course, a project-based class that offers real-world experience in working with clients on publishing projects that may include traditional books, ebooks and website, and may involve editing, design, illustration, marketing, social media and event planning.

  • Learn how to conceive a publishing strategy that incorporates appropriate current technologies
  • Make connections in the publishing industry with an internship
  • Gain an understanding of the book production process, its sequence and schedules
  • Plan and execute team projects
  • Learn professionalism by managing time, adhering to deadlines and communicating with clients effectively and appropriately
  • Apply the ethical and legal standards of the writing profession
  • Produce Public Relations collateral using a variety of tactics such as written materials, social media, audio, video and web-based tools
  • Learn to identify various audience segments, and show evidence of being able to adapt to those audiences
  • Gain a hands-on experience working with clients in the community on publishing projects and campaigns from both for-profit and nonprofit organizations

Courses in this Specialization Currently Include:

Choose two of the following courses that are within your area of study:

Choose one of the following courses outside of your area of study: