Marketing Minor

WHY MINOR IN MARKETING?

In the past it has been acceptable to consider media as changing slowly.  Now we must constantly be adding to our arsenal of media options as they become available and we must choose the most effective combination for our communication. If you are interested in learning how to stay on top of the ever-evolving methods of marketing in the digital realm, Champlain's 18-credit Marketing minor is perfect for you.

A minor in marketing will prepare you to:

  • Manage the marketing process and create value for the organization and all stakeholders.
  • Demonstrate multi-channel communication skills including oral, written, audio/visual and digital communication.
  • Apply consumer behavioral theories in projects and live case studies.  
  • Integrate customer relationship concepts and theory into planning and recommendations for business; and evaluate and assess the legal and ethical ramifications of their actions and decisions.

NEED MORE INFORMATION ABOUT THIS MINOR?

Ask a question, and someone from our Admission team will put you in touch with the faculty or staff member who can best answer your questions.


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