CONCEPT
STATEMENT
Complete the Concept Statement
below. Each numbered element
of the Concept Statement should
be answered in one or two
sentences only.
Students
may be contacted by BYOBiz
staff for more information
following submission of their
application.
1.
Description of the product
or service being offered --
Tell us about your business.
2.
Target Market -- Who
will be buying your product
or service?
3.
Benefits of the product or
service -- Why will
people buy your product or
service?
4.
How is your product or service
positioned relative to your
competitors’ product/service?
-- Why is your’s
unique or better? What do
you have that others don’t?
5. How will your product
or service be sold? -- Door
to door? Retail? Wholesale
business to business? On the
Internet?
6.
Tell us about yourself and
any other people on your team.
-- What is your role?
Who are they and what is their
responsibility in your company?
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