Division of Continuing Professional Studies
Internet Business Management
The bachelor’s degree in Internet Business through Champlain’s Division of Continuing Professional Studies will prepare you for a career running a business online, emphasizing the importance of Internet technologies that transcend the "shopping cart." We’ve taken a strong business core and added courses and specialty electives designed to meet the needs of business -- today and tomorrow. You will be immediately immersed in project-based learning right from the start.
With online retail sales surpassing $45 billion in ‘02 and worldwide business-to-business e-commerce sales predicted to exceed $1.4 trillion by the end of this year, there is no better time to be part of a college program that will get you involved in e-business.
Program Highlights:
- Graduates of our program will have a solid grounding in the overall implications of technology, and will be able to provide analysis and recommendations that take into account issues including: domain-name squatting, copyright, security, privacy, the digital divide, gender and technology, and the political implications of the web on business.
- Graduates will be able to thoroughly evaluate the effectiveness of different internet and interactive marketing techniques, and their applicability to the business and marketing goals of an organization.
- Students of this program will implement their own online retail e-business. They will discover the ins-and-outs of launching a retail presence, including the technical issues as well as the strategic implications. By graduation, they will have experienced the challenges associated with building and launching a retail online store which will provide them with the knowledge necessary to succeed in the marketplace.
- Graduates will learn to articulate a clear strategy, develop the skills to identify market opportunities, measure return on investment, respond to customer needs, integrate new and innovative technologies into the business process, and manage the implementation of overall strategy.
