Division of Continuing Professional Studies
Marketing Management
In an increasingly intense domestic and global marketplace, career opportunities in marketing are seemingly endless. According to the Federal Bureau of Labor Statistics, “College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. Those who have new media and interactive marketing skills will be particularly sought after.” The Marketing Management bachelor’s degree program through Champlain’s Division of Continuing Professional Studies gives you a taste of all facets of the profession including customer relationship management, consumer behavior and research, and international and interactive marketing, plus more…all designed to make you a well-rounded marketer.
Program Highlights
- Work with experts in the field right from the start. All courses are taught by a mix individuals with experience that will benefit you. Learn the fundamentals from faculty well-versed in how it all comes together; get involved in hands-on projects with faculty who work in the field right now and build a network of colleagues you will have for long after your classes end!
- Take a strong marketing core built on the fundamentals as well as career-specific courses that are designed to get you a job in your interest area.
- Be a part of an innovative program that is like no other! Explore the marketing environment with guest speakers, other students in the degree, and a wide range of instructors from different backgrounds.
- Work with real businesses in a variety of your courses. Vermont is home to a wide range of innovative and dynamic businesses that have broken new ground. Consider Green Mountain Coffee Roasters, Ben and Jerry’s, IBM, and Burton Snowboards. Consulting agencies here work with national clients such as Merrell, Mountain Dew and Unicel.
