Division of Continuing Professional Studies
Public Relations & Corporate Communication
Today’s 24/7 news cycle and aggressive media environment have created a demand for public relations and media relations professionals who can serve as the interface between organizations and media of all types. The public relations and communication degree program through Champlain’s Division of Continuing Professional Studies provides communications majors with the opportunity to explore this exciting career. If you are cool under pressure, are a team player, possess strong communication skills and like to write (and are good at it) then a career in this dynamic field is for you!
Program highlights:
- Learn the art of promoting your product, person or group through the creation of eye-catching press releases and media kits.
- Learn and practice varied communication activities that will help an organization create and maintain a positive public image. These activities include special event planning, media relations exercises, public speaking as well as the creation of news releases, brochures and newsletters.
- Become familiar with a variety of media and broadcast writing styles, and use professional video, audio, multimedia and computer-graphics equipment to illustrate and enliven your communication products.
- Learn from public relations professionals well-versed in media relations, campaign strategy, press relations and writing.
- Learn new internet-based technologies on the cutting-edge of the communications industry, yesterday’s public relations skills are obsolete and the training you will receive at Champlain will give you the extra knowledge you need to succeed in this global economy!
