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Margo began teaching at the College in 2004 and her career spans 20 years in New York, Connecticut, Washington, D.C., and Vermont, creating consumer mass media advertising campaigns with celebrities including Larry Bird, Aretha Franklin, and John Lithgow and also international marketing programs. Margo has managed multiple advertising agencies and corporate staff within the fields of advertising, media, direct marketing, corporate communications, investor communications, and public relations enabling her to bring incredible knowledge and practical application to the classroom.
For years, students have shared their admiration for Margo for their hands-on learning style. Relevant case-studies, trade articles, and other media are shared and discussed in every class, and the chapter decks this instructor spends a great deal of time making each week help students grasp the most important parts of marketing and advertising.
In each of her evolving courses, students participate in semester-long group projects that involve topics spanning from global current events to helping local small businesses brand themselves. Clients, consultants, and judges she calls in for the final presentations have all been impressed with not only the portfolio-ready student work, but also her dedication to the students and thorough grading and feedback.
She is a demanding instructor, expecting her students to go above and beyond. If their work is not satisfactory the first time, she will have them redo it. Most of her classes, from 100-level marketing to 400-level Integrated Marketing Communications, expect committed students to show up Tuesdays and Fridays at 8:00 a.m. And these students keep coming back for more!
Margo earned a Bachelor of Arts and a Master of Science in Journalism from Northwestern University.
|2013||Susanne Terry, M.S.||Division of Education & Human Studies|
|2012||Michael Miceli, MBA||Robert P. Stiller School of Business|
|2011||William Wheeler||Robert P. Stiller School of Business|