Typography

Next to our logo marks our typefaces, Jost and Adobe Garamond Pro, play the biggest role in establishing our brand look. Jost is a readily available Google Font. If you have any issues or questions about installing Jost, or to install the Garamond Pro typeface, contact Information Services for assistance. 

Jost

Jost is the College’s primary typeface and should be used the majority of the time. It’s a large family with many weights that should be used strategically to create hierarchy among information on the page.

Adobe Garamond Pro

A customized version of Adobe Garamond Pro was used to create the Champlain College wordmark. This small type family is also used as the College’s of cial secondary typeface, though it’s primarily reserved for use in formal communications.

Typography Usage and Rules

• Jost is the primary typeface used to typeset most copy.
• Garamond is a secondary typeface and is primarily reserved for formal collateral such as convocational material and communications from the President’s Office. In everyday communications it can be juxtaposed with Avenir to create another level of information hierarchy. For example, to help call attention to our student and faculty voices in marketing material we often use Adobe Garamond Pro Regular to typeset quotes and callouts.
• Try to avoid setting large amounts of copy in all uppercase letters, as this decreases readability.
• Do not add effects, such as dropshadows or blurs, to headlines or body copy. Likewise, when scaling up a section of copy you should use the same increment or percentage on both the x and y axis, not doing so will distort the typeface.