Marketing and Communications/PR Style Guide

The first list here is of Champlain-specific words and phrases, the first part of a comprehensive online editorial stylebook for Champlain College to establish consistency in print materials — internal and external — and on the College’s website. The Marketing Department uses this guide, which is updated as needed, in its work for clients. The department recommends that other offices on campus follow the guide as a reference. The Associated Press Stylebook is the main reference — with some exceptions — for the Marketing Department, which also uses Merriam-Webster’s Collegiate Dictionary, both standard style guides for many colleges and universities.

Below the Champlain-specific entries are guidelines for selected words and phrases.

CHAMPLAIN-SPECIFIC WORDS AND PHRASES

A

Accounting & Math Lab – Located in the Tower Room on the second floor of the Miller Information Commons, known informally as the library.
Admissions Office, Office of Admissions, Office of Graduate Admissions – Formerly called the Office of Admission.
Office of Advancement – Formerly called the Office of Development, it includes alumni and parent relations functions.
Advising & Registration Center – Now called the Registrar's Office.
Alumni Auditorium
Argosy Gymnasium – Located in the IDX Student Life Center.
"Audeamus" – Champlain's motto, Latin for "let us dare." Use quotation marks, but don't italicize it. 

B

BFA – Not B.F.A.
Champlain College Board of Trustees, the Board – But board of trustees when used generically. 
Butler Hall – Part of the Res Tri Project of new residence halls located on and off of South Willard Street. Due to come online in summer 2014.
BYOBiz program – Build Your Own Business, an entrepreneurial program for students. On first reference, write it this way: Build Your Own Business (BYOBiz). On subsequent references, use BYOBiz.

C

Campus Planning & Auxiliary Services (CPAS) department – Includes the departments of the Physical Plant, Conference & Event Center, Campus Public Safety, and Sustainability. Based on the third floor of the Miller Center at Lakeside Campus.
Campus Public Safety Office
Capstone experience, Capstone
Career Services Office
Center for Communication & Creative Media – New home for the CCM Division. Project includes renovations to Hauke and Alumni Auditorium, with an addition of about 40,000 square feet. Will house a new dining and events center, retail store and mail center, and serve as transit center for the campus shuttle. Scheduled for completion in August 2015.
Center for Financial Literacy – May be abbreviated CFL on second reference, based at the Miller Center at Lakeside Campus.
Center for Instructional Practice (CIP) – Offers teaching support, based in Room 205 of the Miller Information Commons, known informally as the library. 
Center for Professional & Executive Development (CPED) – Formerly the Workforce Development Center. Part of the Division of Continuing Professional Studies and based at the Miller Center at Lakeside Campus.
Center for Service & Civic Engagement – May be abbreviated CSCE on second reference.
Centers of Excellence – These include the BYOBiz program, Center for Financial Literacy, Champlain College Publishing Initiative, Emergent Media Center and Senator Patrick Leahy Center for Digital Investigation.
Champlain Abroad, Champlain Abroad program – Refers to Champlain's Dublin and Montreal campuses and the global partner programs in Argentina, China, Morocco and New Zealand.
Champlain College Publishing Initiative – May be abbreviated CCPI on second reference.
Champlain College Support Services – Also called Champ Support. The office, which helps with computer and audiovisual needs, is the consolidation of Media Services and the Computer Help Desk.
Champlain Theatre – Spell it theater in generic use.
Champlain Writing Center – Located at the Miller Information Commons, known informally as the library.
the College - Capitalize as noun and adjective in reference to Champlain, lowercase in generic use.
Commencement – Capitalize in reference to Champlain's commencement, lowercase in generic use.
Computer Networking & Cybersecurity – For this Champlain major (and in general use), cybersecurity is one word, and the ‘s’ is lowercase.
Conduct Review Board
Conference & Event Center– NOTE: This office will change location by the fall during construction of the Center for Communication & Creative Media. Will be based at the new CCM center when it’s completed. Will update this entry once its temporary home is announced.
Core curriculum – The Core, the Core Division.
Counseling Center & Accommodation Services Center – Formerly the Counseling Center and Disability Services Office.
Course names – Initial capitals: Advanced Video Production.
Cybersecurity – For this Champlain minor and specialization (and in general use), cybersecurity is one word, and the ‘s’ is lowercase.

D

David F. Finney – Use the middle initial on first reference for Champlain’s former president, who left office on June 30, 2014.
Dean – Uppercase only when used directly before someone's name. 
Dining Hall
Director – Capitalize only when used with a title directly before a name, Director of Financial Aid Kristi Jovell, but Kristi Jovell, director of financial aid. 
Distinguished Citizen Award
Office of Diversity & Inclusion – May be abbreviated ODI on second reference. 
Division – Capitalize when used as part of the full name: the Core Division.
Division of Business – Now the Robert P. Stiller School of Business. 
Division of Communication & Creative Media – Use an ampersand, not "and." May be abbreviated as CCM on second reference.
Division of Online & Continuing Education – formerly called the Division of Continuing Professional Studies (which may be abbreviated as CPS on second reference for internal use). Online & Continuing Education is for external use. 
Division of Education & Human Studies – Use an ampersand, not "and." May be abbreviated  as EHS on second reference.
Division of Graduate Studies 
Division of Information Technology & Sciences – Use an ampersand, not "and." May be abbreviated as ITS on second reference. 
Division of Student Life – Sometimes mislabeled as the Student Life Office or Residential Life Office. Division includes the Department of Residential Life & Student Activities, Center for Service & Civic Engagement, Office of Student Conduct, Career Services Office, LEAD program, Single Parent Program and the Counseling & Accommodation Services Center. Division offices are located in Skiff Hall, the IDX Student Life Center and the Garden House (Career Services Office).
Donald J. Laackman – Awaiting direction on how, on first reference, to list Champlain’s eighth president, who took office July 1, 2014.
Dorm – Don’t use. In official College use, the preferred word for generic student housing is residence halls (not residential halls).

E

Elevator Pitch Contest – Sponsored by the Division of Business.
Emergent Media Center – May be abbreviated as EMC on second reference. Located on the first floor of the Miller Center at Lakeside Campus.
Enrollment Service Center – Not Enrollment Services Center. This office, in Perry Hall, helps new students with inquiries about admission, billing, enrollment and financial aid.

F

Family Weekend
Finals Week  
Office of Financial Aid
David F. Finney – Use the middle initial on first reference for Champlain’s former president, who left office on June 30, 2014.
Fitness Center – Located in the IDX Student Life Center.  

G

Garden House – Career Services Office is located here. The building, behind Juniper Hall, has had a couple of former names.
Global Modules – Part of the Core curriculum.
The Grind – An open-mic coffeehouse at the IDX Student Life Center.

H

Hall – Capitalize in reference to a Champlain building: Bader Hall.
Hauke Family Campus Center – Officially the William R. Hauke Family Campus Center. Use Hauke on second reference. 
Head Resident
the Hill section 
Honors Program, Honors classes
Hooding and Commencement ceremony 
Hub Desk – The student resource desk located on the second floor of the IDX Student Life Center.
Office of Human Resources & Organizational Development – HR&OD on second reference.

I

IDX Student Life Center 
Institute for Global Engagement (IGE) – Runs Champlain's Global Modules program, part of the Core curriculum.
Office of International Education – May be abbreviated OIE on second reference. 
ITS Peer Assist Lab – Located at Miller Information Commons G08, Foster 100 and Hauke 006.

J

Jazzman’s Cafe – For the fall 2014 semester, it will be located in both the IDX Student Life Center (beside the Fireside Lounge) and at Hauke. Starting in January 2015, it will operate just in the IDX center and will be renamed Transitions.
Joyce Learning Center – Also called Joyce Hall. Contains classrooms and faculty offices.
Juniper Hall – The new residence hall, on South Willard Street.

L

Donald J. Laackman – Awaiting direction on how, on first reference, to list Champlain’s eighth president, who took office July 1, 2014.
Lakeside Campus or Lakeside – On first reference, use its full name, the Miller Center at Lakeside Campus. Located at 175 Lakeside Drive, it houses the Emergent Media Center and Maker Lab; Division of Continuing Professional Studies(now known externally as the Division of Online & Continuing Education); Office of Graduate Admissions; campus Marketing Department; planning, finance and human resources departments; the Information Systems department; Office of Advancement; and the Senator Patrick Leahy Center for Digital Investigation. 
Life Experience & Action Dimension (LEAD) program – Write the full name and acronym on first reference. After that, use LEAD.
The Llewellyn Collection of Vermont History – a collection of publications, artifacts and emphemera related to the State of Vermont, with a focus on the City of Burlington. Assembled by local collector Lance Llewellyn, it is housed in the Roger H. Perry Hall library and overseen by the Director of Libraries and the archivist.
The Lodge – This student-run snack bar has closed.

M

Main Street Suites – College-owned student housing in Burlington. (To be renamed in August.)
Majors – Use initial capitals in reference to Champlain's majors: She majored in Accounting, but, the accounting field. Use an ampersand when "and" is in the name: Graphic Design & Digital Media. 
Maker Lab – Now called maker space. Within Champlain’s Emergent media Center. New interdisciplinary lab where art, technology and entrepreneurship merge. (To be renamed.)
Maker space – Formerly called Maker Lab. Within Champlain’s Emergent media Center. New interdisciplinary lab where art, technology and entrepreneurship merge. (To be renamed.)
Marketing Department – Capitalize in reference to Champlain's department.
MBA – Not M.B.A., for Master of Business Administration degree. 
M.Ed. – Master of Education in Early Childhood Education.
Mediation & Applied Conflict Studies – One of Champlain's online master's programs. 
Metz Studio Barn – formerly Perry Barn. Contains work spaces for student designers.
MFA in Emergent Media – Not M.F.A. 
Miller Center at Lakeside Campus – Located at 175 Lakeside Drive, it's known informally as Lakeside or the Lakeside Campus. On first reference, use the full name. It houses the Emergent Media Center; Division of Continuing Professional Studies(now known externally as the Division of Online & Continuing Education); Office of Graduate Admissions; campus marketing department; planning, finance and human resources departments; the Information Systems department; the Office of Advancement; and the Senator Patrick Leahy Center for Digital Investigation.
Miller Information Commons – May be abbreviated MIC on second reference. Contains the library and Champlain Writing Center. 
Minors – Use initial capitals in reference to Champlain's minors.
Montreal – No accent mark over the 'e.' 
Morgan Room – The large first-floor conference room in Aiken Hall.

O

Office of Advancement – Formerly called the Office of Development, it includes alumni and parent relations functions. 
Office of Diversity & Inclusion – May be abbreviated ODI on second reference. 
Office of Financial Aid
Office of Human Resources & Organizational Development  
Office of International Education – May be abbreviated OIE on second reference.
Office of Public Information & News  
Oral Communication Lab
Orientation – Program for new students.

P

Peer Advisor – A student mentor in the LEAD program.
Perry Barn – Now Metz Studio Barn. Contains work spaces for student designers. 
Roger H. Perry Hall – May be called Perry Hall on second reference. Houses the Welcome & Admission Center and other offices. 
Office of Public Information & News

Q

Quarry Hill – Apartment-style residence hall in South Burlington. (This is scheduled to go offline in fall 2014.)

R

Registrar's Office – Formerly the Advising and Registration Center. 
residence halls – Not residential halls, lowercase. 
Residence Life – In reference to the Residential Life department or staff.
Robert P. Stiller School of Business – formerly the Division of Business. Stiller School of Business on second reference.

S

Senator Patrick Leahy Center for Digital Investigation – Part of the Digital Forensics program, located on the third floor of the Miller Center at Lakeside Campus. May be abbreviated LCDI on second reference.
SGA – Student Government Association.  
Single Parent Program – Not Single Parents Program.
Sophomore Symposium 
Specializations – Use initial capitals in reference to Champlain's academic specializations. Use ampersand when "and" is in the name: Small Business & Entrepreneurship.
Spinner Place – Apartment-style residence hall in Winooski. 
Staff Council
Student Health Services

T

Town Hall meetings

U

Upside–Down Curriculum

V

Valcour Hall – Part of the Res Tri Project of new residence halls located on and off of South Willard Street. Due to come online in summer 2014.
Vermont First Scholarship – For qualified students whose parents didn't attend college.
Victorian-era mansions – In reference to Champlain's residence halls, use this style, not Victorians or Victorian mansions.

Selected WORDS AND PHRASES

A

Advisor– an exception to Associated Press style. For generic use and in such phrases as Peer Advisor, faculty advisor.

C

Cyberattack – One word, and the 'a' is lowercase.
Cybersecurity – One word, and the 's' is lowercase. (And one word in Champlain's Computer Networking & Cybersecurity major and Champlain's Cybersecurity minor and specialization.)


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