Logotype for Divisions
In most cases, Sub Brands will be treated as follows: the Sub Brand will be two point sizes smaller than the logo (wordmark), and positioned flush left under the logo.
The typeface for the Sub Brand is Garamond (ideally Garamond Pro). The type color is PMS 647 (for alternatives to this color contact the marketing department).
If a Sub Brand needs its own identity the words "at Champlain College" should accompany it—flush left and beneath the name of the Sub Brand.
For marketing Champlain College's Sub Brands, the Shield can become a component of the logo to create a strong institutional identity. Sub Brands with approved icons (mark) may use their icon in place of the Shield.