As the secondary graphic identity for the institution, the Shield should appear on the same plane on most collateral pieces that are intended for external audiences. For internal audiences, the shield can be removed and used separately and does not need to appear on all communications.
NEVER MANIPULATE THE SHIELD IN ANY WAY.
Do not apply any effects on the Shield (drop-shadow, opacity, glow, etc.). Always use image artwork for the Shield, this can be supplied to you from our Marketing Department. Please don't use the Shield components to create logos and other graphics.
Please note that when the Shield is on a background color, the sky portion at the top should never be transparent, it should remain white (see below).
Give the Shield its own space. Balance is an essential feature of good design. Graphics, imagery and text must all be balanced on the page. Placing any element too close to the Shield diminishes its importance.