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"The faculty at Champlain
is first-class. They are completely hands-on and they
really want to see their students succeed. The courses
gave me a great foundation for what the actual workplace
is like. You need to have very specific skills to
enter the PR field and Champlain's classes were right
on. Plus, thanks to Champlain's great reputation in
the community, I was able to gain experience working
in PR for high-profile local businesses."
- Nora Haynes '02, Publicist,
GQ Magazine
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Program Highlights
One of the strengths that distinguishes
this PR program from many other PR programs is its
practical and “hands-on” nature, designed
around the needs of career–minded students
and the profession.
Learn to write eye-catching press releases and
prepare media press kits. Practice how to creatively promote your
product, person or group -- whether it’s a rock band, a
politician or a ski resort.
- Prepare to become
the communications link between any type
of organization and its public, whether the organization
is a sports team, rock band, non-profit agency
or global corporation. Learn how to counsel management
on matters of public opinion and social responsibility.
- Learn the art of communication
to help an organization create and maintain its positive image.
You will study and practice varied communication activities:
special event planning, media relations, public speaking, and
creation of news releases, brochures and newsletters.
- Use professional video, audio, multimedia,
writing software and computer-graphics equipment to
illustrate and enliven what you learn in class. Become familiar
with various media and broadcast writing styles.
- Test your skills in the real world
with a 140-hour internship at a local public relations firm,
nonprofit organization or ad agency.
- Learn from public
relations professionals well-versed in
such areas as media relations, campaign strategy,
press relations and writing.
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