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Marketing
 
 

Curriculum (2008-2009)

Marketing Management Track Advertising Track
First Year First Year

First Semester Credits: 16
COR 110 - Concepts of the Self 3
COR 115 - Rhetoric I 3
MKT 110 - Marketing 3
MKT 111 - Exploring Marketing 1
MGT 100 - Building a Business in a Global Environment 3
MTH 120 - College Algebra 3

Second Semester Credits: 15
COR 120 - Concepts of Community 3
COR 125 - Rhetoric II 3
MKT 130 - Advertising 3
MCM 120 - Mass Media & Society 3
EBC 110 - Internet, Information & Business 3

First Semester Credits: 16
COR 110 - Concepts of the Self 3
COR 115 - Rhetoric I 3
MKT 110 - Marketing 3
MKT 111 - Exploring Marketing 1
MGT 100 - Building a Business in a Global Environment 3
MTH 120 - College Algebra 3

Second Semester Credits: 15
COR 120 - Concepts of Community 3
COR 125 - Rhetoric II 3
MKT 130 - Advertising 3
MCM 120 - Mass Media & Society 3
EBC 110 - Internet, Information & Business 3

Second Year Second Year

First Semester Credits: 15
COR 210 - Scientific Revolutions 3
COR 220 - Aesthetic Expressions 3
MKT 250 - Internet-Based Marketing 3
LAW 140 - Business Law 3
MKT 200 - Customer Rel. Management & Sales 3

Second Semester Credits: 15
COR 230 - The Secular & the Sacred 3
COR 240 - Capitalism & Democracy 3
ACC 130 - Financial Accounting 3
MKT 210 - Consumer Behavior & Research 3
MKT 290 - Marketing Internship 3

First Semester Credits: 15
COR 210 - Scientific Revolutions 3
COR 220 - Aesthetic Expressions 3
MKT 250 - Internet-Based Marketing 3
LAW 140 - Business Law 3
MKT 200 - Customer Rel. Management & Sales 3

Second Semester Credits: 15
COR 230 - The Secular & the Sacred 3
COR 240 - Capitalism & Democracy 3
ACC 110 - Budgeting & Finance 3
MKT 210 - Consumer Behavior & Research 3
MKT 290 - Marketing Internship 3

Third Year Third Year

First Semester Credits: 15
COR 310 - Globalization & Technology
3
COR 320 - Globalization & Faith
3
MKT 330 - Brand & Account Management 3
MTH 200 - Statistics 3
ACC 140 - Managerial Accounting 3


Second Semester Credits: 15

COR 330 - CORE 9
COR 340 - CORE 10
Open Elective 3
Open Elective 3
MKT/INT elective 3

First Semester Credits: 15
COR 310 - Globalization & Technology 3
COR 320 - Globalization & Faith
3
MKT 330 - Brand & Account Management 3
GDD 111 - Visual & Digital Fundamentals 3
MCM 305 - Creativity & Conceptual Development 3

Second Semester Credits: 15
COR 330 - CORE 9
COR 340 - CORE 10
General Elective 3
General Elective 3
MKT/INT/GDD elective 3

Fourth Year Fourth Year

First Semester Credits: 15
MKT 490 - Advanced Internship 4
or Marketing elective + 1 credit
MGT 260 - Project Management & Team Leadership 3
ECN - Economics Elective 3
EBC 411 - Internet Business Tactics 1
Natural Science with Lab 4

Second Semester Credits: 15
COR 410 - CORE 11
MKT 420 - Marketing Management 3
MCM 360 - Legal Issues in Communication 3
EBC 411 Three from series 1
or MCM/GDD/MKT elective

First Semester Credits: 15
MKT 490 - Advanced Internship 4
or Marketing elective + 1 credit
MGT 260 - Project Management & Team Leadership 3
MKT 410 - Advanced Advertising 3
EBC 411 - Internet Business Tactics 1
Natural Science with Lab 4

Second Semester Credits: 14
COR 410 - CORE 11
MKT 420 - Marketing Management 3
MCM 360 - Legal Issues in Communication 3
EBC 411 Three from series 1
or MCM/GDD/MKT/MGT elective

BS Degree in Marketing BS Degree in Marketing

 

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