Program Highlights

• Work with experts in the field right from the start. All courses are taught by a mix of incredibly talented, wide-ranging individuals with experience that will benefit you. Learn the fundamentals from faculty well-versed in how it all comes together, get involved in hands-on projects with faculty who work in the field right now and build a network that will stay with you for a long time -- even after college!
   
• Take a strong marketing core built on the fundamentals in your first two years and then, in your junior and senior years, get career-specific, taking courses that are designed to get you a job in your interest area. Marketing Management courses are strategic, are business- and project-driven and can also keep you on a Marketing Masters or MBA track. Advertising courses are hands-on, are creative and provide you with an opportunity to build a creative portfolio that will get you noticed.
   
• Get involved in an internship during your second year and then compete in your senior year for a high-level senior internship within your specific career track. Two internship opportunities reinforce your learning and make it all real! Students have interned with many local businesses including, Fuse Integrated Sports Marketing, Marketing Partners, Red Cross, United Way, Bolton Valley Ski Resort and Burton Snowboards.
   
• Be a part of an innovative program that is like no other! Explore the marketing environment with guest speakers, other students in the degree, and a wide range of instructors from different backgrounds. Enjoy intense discussion and debate. Take a course in nonprofit and social marketing that will get you involved in cause-related marketing within the community -- doing and learning. Experience managing a marketing project from start to finish that will benefit a business and you at the same time.
   
• Work with real businesses in a variety of your courses. Vermont is home to a wide range of innovative and dynamic businesses that have broken new ground. Consider Green Mountain Coffee Roasters, Ben and Jerry’s, IDX, IBM, and Burton Snowboards. Consulting agencies here work with national clients such as Mountain Dew. Entrepreneurship is everywhere, with new businesses emerging every day. You’ll take courses that will have you working with businesses just like these, solving Internet marketing problems or exploring new international market opportunities. You learn in the classroom while working on projects that may have an impact on current businesses right now. You’ll learn the value of your perspective and the unique challenges that every business brings, as well as how to cope with a changing environment real-time.