Marketing Minor

Why Minor in Marketing?

In the past it has been acceptable to consider media as changing slowly.  Now we must constantly be adding to our arsenal of media options as they become available and we must choose the most effective combination for our communication. If you are interested in learning how to stay on top of the ever-evolving methods of marketing in the digital realm, this minor is perfect for you.

A minor in marketing will prepare students to manage the marketing process and create value for the organization and all stakeholders; demonstrate multi-channel communication skills including oral, written, audio/visual and digital communication;  apply consumer behavioral theories in projects and live case studies;  integrate customer relationship concepts and theory into planning and recommendations for business; and evaluate and assess the legal and ethical ramifications of their actions and decisions.

Courses in the Minor in Marketing Currently  Include:

MKT 2XX: Integrated Advertising
MKT 2XX: Marketing Research (MTH 180 prerequisite)
MKT 210: Consumer Behavior
MKT 3XX: Digital Marketing
MKT 4XX: Integrated Marketing Communication

Additional MKT elective 200+ or MTH 180 if not already taken

Need More Information About This Minor?

Ask a question, and someone from our Admission team will put you in touch with the faculty or staff member who can best answer your questions.