Marketing Curriculum

First Year

First Semester:

• COR 110 - Concepts of the Self
• COR 115 - Rhetoric I
• BUS 110 - Business & the Entrepreneurial Mindset
• BUS 115 - The Quantitative Language of Business
• MKT 115 - Exploring Marketing

Second Semester:

• COR 120 - Concepts of Community
• COR 125 - Rhetoric II
• BUS 1XX IBE-1
• ACC 130 - Financial Accounting
• LAW 140 - Business Law I

Second Year

First Semester:

• COR 210 - Scientific Revolutions
• COR 220 - Aesthetic Expressions 
• MTH 180 - Statistics
• MKT 2XX - Integrated Advertising
• MKT 210 - Consumer Behavior

Second Semester:

• COR 230 - The Secular & the Sacred
• COR 240 - Capitalism & Democracy
• BUS 2XX - IBE-2 (Corporate Social Responsibility)
• MKT 2XX Integrated Advertising
• MKT 290 - Marketing Internship

Third Year

First Semester:

• COR 310 - Global Studies I: Technology & Development
• COR 320 - Global Studies II: Human Rights
• BUS 3XX - IBE-3 (Macroeconomics in a Global Economy)
• MGT 240 - Financial Management I
  or ECN 2XX - Managerial Economics
• MKT 3XX - Digital Marketing

Second Semester:

• COR 330 - International Cultural Studies
• COR 330 - International Cultural Studies
• Specialization 1
• Natural Science with Lab
• MKT/INT/GDD/MCM elective

Fourth Year

First Semester:

• MGT 240 - Financial Management I
  or ECN 2XX - Managerial Economics
• Specialization 2
• General Elective
• MKT/INT/GDD/MCM elective
• MKT 4XX - Integrated Marketing Communication

Second Semester:

• CCC 410 - College Capstone
• Specialization 3
• Specialization 4
• General elective