Event Management Specialization
Focused area of study for Marketing Majors
WHAT IS THE EVENT MANAGEMENT SPECIALIZATION?
Whether it's a small fundraiser at a 5K race or a huge outdoor music festival, an event needs careful organization and management to run smoothly and effectively. There are a lot of factors to consider in the planning, execution and analysis of an event-from identifying the concept and advertising the event, to making sure the event goes well and ensuring that the return on investment was ultimately achieved. Events and festivals are gaining in scope and popularity as methods of brand promotion, and a proper understanding of the logistics and technicalities involved with event planning will always be in high demand for marketing professionals.
A specialization in Event Management will give you the skills you will need to manage marketing, promotional and fundraising events for an organization, non-profit or a brand. You'll learn the ins and outs of putting on a successful event that will connect with your customer and add value to the brand experience.
COURSES IN THIS SPECILAZATION CURRENTLY INCLUDE:
EVT 125 - Creating Business and Leisure Experiences
EVT 240 - Event Planning and Coordination
MKT 315 - Event Promotion and Sponsorship
EVT 340 - The Business of Event Management
Got a Question about this Specialization?
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Burlington Bike Share project by student Alexander Dahl