Public Relations Specialization
Focused area of study for Marketing Majors
WHAT IS THE PUBLIC RELATIONS SPECIALIZATION?
Exhibiting and maintaining a good public image is essential for the success of all companies and organizations. Public relations professionals are the "spokespeople" of a company or brand, and work through the media to ensure that they portray a positive image on behalf of their clients.
If you choose to specialize in public relations, you will learn the importance of communicating effectively with the media- from traditional news organizations to popular bloggers-to get your message out to a wide population. You will also study how to prepare a complete media kit, and will design a public communications campaign in class.
COURES IN THIS SPECILIZATION CURRENTLY INCLUDE:
MCM 210 - Principles of PR
MCM 310 - Writing for PR
MCM400 - Public Relations Campaign Development
MCM 405 - Issues in PR
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A preview of a game created by Champlain students