This is a Public Relations project created by students Kathleen Barnes, Bill Keryc, Molly O’Day, Leah Shearer, and Matthew Teti. They worked together to study Rome Snowboards and come up with a PR plan to improve market share. They researched ways to expand brand awareness and found out what the target market was for Rome. The group decided that the company should use Play n’ Ride events as well as social media tools to increase awareness of the brand.

To see the whole presentation, click here.

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