Earlier on, I considered doing a more creative major, but realized that business would best complement my personality traits and strengths. I figured that creativity could be fused with my analytical and strategic abilities in marketing, and I have since fallen in love with my major and my career path.
During my first year, I became close with my professors. Their help and encouragement has provided me with tremendous confidence and the courage to pursue what initially seemed like unachievable goals. I have been so impressed with each business professor I've had, and their dedication to their students continues to amaze me.Outside of class is an amazing culture to be a part of. I was an officer of the Ski & Ride club, and I loved seeing how the club transitioned and grew. I was been able to devise marketing approaches to our events which is challenging with limited budgets, yet out of this we were able to accomplish innovative opportunities on campus. It was exciting to see my friends' and my ideas come to fruition, like at the Rail Jam and Snowcial events.I was encouraged by Champlain to take on so many opportunities. I gained tremendous confidence, especially within my field and a certain reassurance that the education I'm gaining will completely prepare me to enter the workforce. The college and larger Burlington communities are absolutely invigorating to be a part of. The passion is contagious, and I'm more inspired, excited and motivated than ever.
Upon graduating, Lauren secured a job at MullenLowe, a competitive Boston-based ad agency. At MullenLowe, she has worked on projects as a researcher and strategizer, including a campaign with Hyatt hotels focused on developing an emotional connection with their clients. You can read more about the results of Lauren's work with MullenLowe in this Adweek feature of Hyatt's campaign, "You've Come To Far To Settle Now."
Lauren, Marketing Major
High Bridge, NJ
ROBERT P. STILLER SCHOOL OF BUSINESS
My whole life I've wanted to study advertising, film production, business and corporate law. In the end, I ended up choosing Marketing. It was a good mix of creativity and advertising with a business constant.
Champlain's Marketing program has been absolutely amazing. Each semester, I've worked with a different business. So, my first year I worked with Salaam Clothing, Tent City, and Artemis Fitness. Sophomore year I got more involved with all of the other areas of campus, so I did marketing with the Event Center and worked with LEAD, and I also got an internship with COTS. Now, I'm doing marketing for UVM, and I'm interning with the New Zealand American Football Federation (NZAFF) while I'm studying abroad.
I want to work in sports event marketing, ideally with the NFL, and while in New Zealand, I can take their sports and recreation courses, and I'm planning on doing the marketing for the NZAFF. That's a huge opportunity that I wouldn't have in Burlington, but I do because I'm going to Champlain.
I was supposed to graduate in May 2016, but I've taken so many classes that I'm graduating a semester early. I'm very ready to leave and get my dream job after college. I could see myself graduating and, within six months, having a marketing or community relations assistant job with an NFL team.
Mike, Marketing MajorWare, MEROBERT P. STILLER SCHOOL OF BUSINESS
I knew I wanted to come to Burlington, and that I wanted to go to a school where I'd be more than a number—I'd be a name. With Champlain's individualized attention, four years later, I feel that I am even more than a name.
One of my favorite experiences here is my relationship with administration. It has been amazing to get to know the president of the college-where else does that really happen? One day, I needed a paperclip desperately. I bumped into President Finney and he gladly handed me one. Things like that do not happen anywhere else. It adds a whole new meaning to the personal touch Champlain offers.
I was also really impressed with the faculty in Champlain's Marketing program. I've had professors who made the transition into college that much easier. The faculty have also bring in guest speakers because of their connections throughout the community and Champlain is how I got my internships at Select Design and Rovers North.
In class, I've done rebranding projects which have shown me the dynamic between working with a client and deadlines, and worked on rebranding one of Fiddlehead's beers and Folino's Pizzeria. My internship opportunities have shown me how the business world works. They have provided real life situations that can't be taught; it's hands-on in the real world.
Everyone tells you that four years goes by fast, yet you don't want to believe them. Four years later, I can say it flew by, but I feel ready for graduation.Adam, Marketing MajorMeridan, CTROBERT P. STILLER SCHOOL OF BUSINESS
When I first visited Champlain, I could feel that it was a place where I would prosper and be supported in my endeavors. At Champlain, I was able to be active and pursue all of my interests, while learning more about myself, and the world, than I could have ever imagined.
In my first year, I quickly became involved in group fitness classes; got a work study job in the Center for Service & Civic Engagement; was hired as a Resident Assistant; and single-handedly organized a TOMS Shoes event downtown. All these experiences, and more, were chronicled in my blog, Assiduous Student. My initiative, displayed through these projects, helped me land an internship in Champlain's News & Public Information Office.
As a junior, I traveled to Jordan and China through global perspective Core courses; I spent the following summer in Shanghai for an internship. My international experiences have allowed me to bring a broader world view to my education and work. I also cultivated a Commitment to Action project at the Clinton Global Initiative University annual meeting in 2013, where I met student leaders from around the world.
Without the continual support from everyone in the Champlain community, I would never have found myself.
Kayla is now a creative and digital marketing consultant for various businesses in greater-Burlington.
Kayla, Marketing & Advertising '14Griswold, CTROBERT P. STILLER SCHOOL OF BUSINESS
"I chose Champlain for two reasons: the first was its Upside-Down Curriculum, enabling me to get an early start on my major courses and internships," said Nicole, and that is exactly what she did. "I had six classes in my field by the time my first year was complete because of Champlain's Upside-Down curriculum. This allowed me to get my first two internships that summer, beating out older students from other colleges because I had already had more experience. "
And she didn't stop there. By the time she graduated, Nicole had interned in nine different locations throughout Vermont and in Dublin, Ireland. She did everything from branding, strategy and social media management to international trade, research and event planning.
"The best part of doing these internships was being able to think creatively, create campaigns for real companies, and see my branding and writing work actually put into use. It gave me a better idea of my strengths and weaknesses as a professional and person."
Within four months of graduating, Nicole not only had a full-time job but she was looking for her own interns from her alma mater.
"I started planning for post-grad in September, so my professor, Amy Beattie, knew about those plans and my job goals pretty early on. According to Amy, she noticed my writing skills right away, and my aptitude for project management (the class she taught), made me a fit for the position mentioned." Currently, Nicole is the Director of Marketing and PR at Curiosity Quills Press, an online publishing company established in 2011, where she is in charge of marketing, campaigns, in-store distribution, company brand and strategy, and public relations.Nikki, Marketing MajorLowell, VTROBERT P. STILLER SCHOOL OF BUSINESS
As a sophomore, I earned a sponsorship and internship from Nordica and Subaru to be a part of the 2013 XV Nordica-Subaru Crosstrek Run. It's an event where a single free ride skier and filmer go cross country in Subaru's all new Crosstrek, documenting their entire trip and the mountains they visit. We start on the east coast, make our way to California and then end at the SIA trade show in Denver, CO.
The Crosstrek Run was documented and released in bi-weekly webisodes to show what the car and the riders were up to at each mountain they stopped at along the way. Not only was I able to plan every part of the trip, but I was part of the first leg of the tour because as a member of Nordica's Amateur team.
I feel like Champlain's tight-knit community and connections made this opportunity possible; I don't think it would have happened at another school. It really helped me network and gave me real life experience in the ski industry, which is where I want to be after I graduate. It was all a huge learning experience that I think will help me achieve success. I'm fortunate that I had the opportunity to be a part of it.
Sam is now a marketing coordinator at RIBCRAFT.Sam, Marketing MajorMarblehead, MAROBERT P. STILLER SCHOOL OF BUSINESS
When I started looking at colleges, I knew I wanted to study marketing focused on advertising. At Champlain, I got into a marketing class in the first semester of my first year, which helped me find internships both in Burlington and abroad.
I spent a year abroad with a semester at each of Champlain's international campuses. In Montreal, I worked at Écorce Atelier Créatif, a small marketing agency. By the end of my time in Montreal, I had worked on some great projects for big-name companies and events, made new friends and professional connections, and even picked up un petit peu de français from the Québécois employees and French interns.
In Dublin, I worked with Hireland, an initiative started by Champlain Dublin students and Professor Lucy Masterson to address unemployment in Ireland by encouraging companies to "hire one." Working alongside Lucy was more like having a partner than a boss, and through my maturity and work ethic, I earned a high level of respect and trust from her.
Experiences like this make me look forward to graduation, to getting out there and solving the world's problems. I can't wait to get a job that's relevant to my field.
John now works full-time at Kelliher Samets Volk (KSV), an advertising agency in Burlington, VT.
John, Marketing '13Bedford, NHROBERT P. STILLER SCHOOL OF BUSINESS