AllSun Trackers is a solar power company with panels that move with the sun. For the entirety of my Graphic Design Business Class we used this project to design a new identity, stationery, landing page, signage and swag.
Everybody loves Frogger!
Look First is a hypothetical safe streets awareness campaign targeting drivers, cyclists and pedestrians in Burlington VT. I used a humorous light hearted approach rather then serious PSAs by playing on the 1980's video game.
Anyone who has really experienced the lively streets of Burlington VT has something or other to say about issues with the many crosswalks and intersections. The main message is to encourage cyclists, pedestrians & drivers to be conscious of others on the streets and, 'Look First' before crossing at stop signs and intersections.
A high performance headphone company, the Lucid brand displays clear, clean and quality design to represent clear and quality sound performance. This entire project was split into 3 sections drawn out over the course of a semester, during which time I designed first the packaging, followed by the signage or store front, and finally the trade show booth.
Potions is a craft beer company that invites imagination and humor into any social situation.
Each of the five beers represents some mystical power that you temporarily obtain after drinking, and one mystery brew (which would really be significant for getting feedback when testing out new flavors), but the fun doesn't end there. The back of each label lists a true taste description, but also all types of unworldly ingredients that can easily liven up a situation when read aloud.
Additionally, the design detail on each label (main figure & corner elements) is personalized to the individual potion it represents.
A hypothetical online produce outlet, Ripe Organics is a a brand I developed as an online solution for those who love their organic produce, but don't have the time to get to the farmers marker with the best selection every weekend. Including farmers from all over the state, means that customers can customize their order, choosing from an extensive selection of fresh fruits and veggies to be delivered fresh to the front door.
In my Projects in Graphic Design Class, I was given an assignment to design a mobility problem. Leaving the word mobility to our own interpretation, everyone in the class had something quite unique. At the time, my savvy and stylish aunt was about to make her way to Turkey, as a last journey for she knew her struggle with cancer would soon come to an end. Noticing that she often had to sit down every few feet when walking or even standing around, I wondered how she would ever get around the streets of Turkey in a large tour group.This thought inspired me to come up with the Savvy Seat, an innovative yet stylish solution for individuals who live more active lives then their body can truly handle. A full 18" adjustable seat, this product easily folds into an 11" leather carrying case which can easily be stored in most purses or bags. Combining fashion and function, the savvy seat is available in a variety of patterns and fabrics. Similar products currently exist to the Savvy Seat, but it's compact portability & style set it apart from all the rest. In addition to those battling illness, the Savvy Seat is a perfect product for pregnant women, the elderly or the disabled.
Seeing as it is widely acknowledged that smoking cigarettes is unhealthy, and has proven to cause a wide array of illnesses, I chose to focus my research for my senior capstone project on why so many people today still smoke, and why they find it so hard to quit.
Today most smoking awareness campaigns use negativity & scare tactics to encourage people to QUIT NOW, a thought which to the dedicated smoker can seem impossible, or unappealing, even though they know it is bad. I chose to focus on why this is, why smoking is so hard to quit, what makes people want to smoke and how smoking effects ever day lives.
One thing I realized immediately was that many dedicated smokers, (the ones who find it hardest to quit) are consistent heavy smokers, meaning they smoke a lot when they smoke, or try and quit cold turkey and often relapse right away. Seeing as this cycle seems to be an endless struggle for many people, I decided to research the benefits decreasing consumption as opposed to quitting cold turkey.
I found out that although smoking less is not a substitute for quitting, as any amount of consumption is unhealthy, I was able to determine that it is in fact an improvement from heavy or regular smoking, and can even lead to lessoning the desire to smoke altogether. After generating my initial concept for tackling this issue (simply smoke less), I was able to focus on how smokers could truly benefit from this idea, and how I could make it an easy process for smokers to utilize.I chose to focus on three main lenses (perspectives that could be improved by taking advantage of this program) which were the environmental effects, financial effects and health effects of smoking cigarettes.
The Smoke Less Process Book includes over 100 pages on information explaining the brand itself & why it is important, who the organization would be targeting, and how smokers could individually benefit from smoking less. It also includes a wide array of design outcomes including an innovative portable receptacle that can help keep butts off the streets, an informative 'home base' website where people can find whatever information they may need on the organization, and an iphone app, to help people make the transition to smoke more mindfully and keep track of their improvements. Finally, this process book includes a campaign & advertising that supports the idea of smoking less by representing the positive aspects of decreasing consumption, rather then focusing on the negative aspects of smoking all together.