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Alexandra Tursi is a social media and digital marketing content strategist. She is currently the social media strategist for the University of Vermont Health Network. Prior roles include Director of Social Media at Kelliher Samets Volk, a marketing agency based in Burlington, Vermont, as well as Senior Communications Specialist at the University of Vermont—Continuing and Distance Education.
Tursi is nationally recognized in her profession, having been a featured speaker at Stanford University's Medicine X Conference and the Mayo Clinic's Social Media Summit. She is also a Board Chair for SocialMedia.org/Health, a community for people running social media at major hospitals. She has presented at 100+ conferences internationally on the topic of social media.
She is a former ad hoc business writer for the Burlington Free Press and produced the "Trending Thursday" technology segment for WCAX-TV (local CBS affiliate) for three years.
Tursi is a 2005 graduate of Cornell University and holds a Masters in Public Administration from the University of Vermont (2016). In her free time, she sings with the vocal jazz septet Maple Jam.
Tursi is the Board Chair of SocialMedia.org/Health and the Board President of the Cornell Club of Vermont.
"An overarching challenge of social media is to remain strategic and thoughtful about what is the most relevant and timely way to reach and engage with your target audiences. A new platform, offering, service, or ad type may seem intriguing-and there may be the instinct to jump in immediately—but we want to always pause and pull that new tactic through a strategic lens first. That's not always easy. On the other hand, social media is a fantastic laboratory to test and learn: you can quickly and fairly nimbly try something new. So, we must always remain open to experimentation. It's a yin-yang."