Kenneth Henrie
Kenneth Henrie
Affiliated with Robert P. Stiller School of Business

Dr. Henrie has been teaching full-time since 2006 in Marketing, Management and Personal Finance. He has developed courses in sales and branding at both the undergraduate and graduate levels. In his classes, students have been able to work with organizations such as the Southwest Research Institute, Spurs Sports & Entertainment and The March of Dimes.

He holds a Doctorate of Business Administration in Marketing from Argosy University, Twin Cities, and an MBA and BBA from New Mexico State University. Prior to arriving at Champlain, he taught for three and a half years in the United Kingdom, where he became a fellow of the Higher Education Academy.

Before his career in academia, he worked in various sales positions, selling nearly everything from vacuum cleaners door-to-door to financial and insurance services. In addition, Dr. Henrie has consulted several small companies in areas of promotion, branding and sales.

He has published several articles in the areas of persuasion, pedagogy and sports sociology. He authored several book chapters in sport sociology as well.

Dr. Henrie lives in South Burlington with his wife Natasha and young sons, Augustus and Felix. He hopes to get a full night's sleep again someday.

  • Henrie, Kenneth M. (2013), "Distinct in Purpose: A Consumer-Based Typology of Tailgaters", Book Chapter in Subcultures of Tailgating, Kendall & Hunt.

  • Henrie, Kenneth M. (2013), "All Revved Up: The NASCAR Tailgating Experience", Book Chapter in Subcultures of Tailgating, Kendall & Hunt.

  • Gilde, Christian, & Henrie, Kenneth, (2011), "Skype: The Virtual Eduscape", Southwest Learning & Teaching Journal 1(1).

  • Henrie, Kenneth M., & Miller Darryl W., (2011), "An Examination of Mediation: Insights into the Role of Psychological Mediators in the use of Persuasion Knowledge", International Journal of Consumer Relationship Marketing & Management, 2(2).

  • Henrie, Kenneth M., & Taylor, D. Christopher, (2009), "Use of Persuasion Knowledge by the Millennial Generation". Young Consumers, 10(1)

  • Henrie, Kenneth, & Gilde, Christian, (2012), "In Your Face: Facebook as a Learning and Social Networking Platform", Southwest Teaching & Learning Conference, Texas A&M University-San Antonio, March 2012.

  • Henrie, Kenneth M., Gilde, Christian, & Sal Veas, "Digital Literacy: The Next Generation of Consuming Books", Technology Knowledge and Society Conference, UCLA, January 2012.

  • Henrie, Kenneth, & Gilde, Christian, (2011), "Skype: The Virtual Eduscape", Southwest Teaching & Learning Conference, Texas A&M University-San Antonio, April 2011.

  • Henrie, Kenneth M, (2010), "Why They Watch: A Consumer Typology of American Tailgaters", North American Society of Sociology of Sport-Annual Conference, November 2010, San Diego, CA

  • Taylor, D.C., Barber, N., & Henrie, K. (2009) Measuring the Influence of Persuasion Marketing on Young Wine Consumers. International Council on Hotel, Restaurant & Institutional Education- Annual Conference. San Francisco, CA, August 2009. (Poster)