Robert P. Stiller School of Business 
Game Business & Publishing

Discover the strategies that work for successful game businesses. Study market insights, leadership, finance, global communication skills, and more.

Business strategy is an integral part of any organization’s success—especially one in the game industry. Hit games are powered by market insights, collaborative partnerships, and decisive leadership.

This concentration focuses on strategic thinking and proficiency in business fundamentals. Flex your creative management muscles and explore fields such as domestic and global business strategy, business finance, and game marketing.

This concentration will set you up well for a wide variety of roles, such as Brand Manager, Product Manager, or Esports Partnership Manager.

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