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Promoting a video about your company's latest product release, crafting informative Tweets about exciting news in your industry, writing a multimedia news release to announce your organization's new CEO—is this an average day in your ideal job?
The traditional boundary between communication and marketing work is increasingly blurred. While the field of marketing exists to connect a product or service with the people who want to use it, communication—including public relations—has typically encompassed the messages that don't strictly pertain to the product or service.
These days, roles and tasks often fall into the space where marketing and communication overlap. In Champlain's Marketing Communication major, you'll gain experience in both realms, developing critical skills including writing, digital marketing, public relations, content strategy, graphic design, video production, critical thinking, and creativity; you'll be well prepared to lead marketing and communication strategies in the modern workplace.
You'll jump into Marketing Communication classes in your very first semester. This early learning means you have more opportunities to explore interests and make sure the major is a good fit for you. It also means you have more time for valuable internships.
Employers love working with Champlain College interns because they know you've already learned the basics, even after just one semester. You'll hold industry standard certifications by your third year. You'll be working on long-term client projects in class, putting everything you learn into practice. Combining Marketing Communication with one of our many minors, you'll be able to create your professional niche and build a wealth of experience.
JUST THE FACTS
The 2021 Fiske Guide to Colleges selected Champlain as one of the "best and most interesting schools" in the United States, Canada, and Great Britain.
Champlain was named a "Most Innovative School" by U.S. News & World Report (for the seventh consecutive year!) in its "America's Best Colleges" 2022 rankings.
Burlington, Vermont, our hometown, is ranked the #1 Best College Town by Travel + Leisure magazine.
GAIN VALUABLE EXPERIENCE
Choose from a wide variety of internship opportunities with local and global businesses and nonprofits. Champlain students have had life-changing work experiences with Ben & Jerry’s Ice Cream, Seventh Generation, Burton Snowboards, branding agencies, community nonprofits, and media outlets.
A global understanding is critical to success in any communication field; you’ll need to connect with people of various cultures and perspectives. The best way to expand your worldly horizons? Spend time abroad. Our curriculum encourages you to immerse yourself in another country for a semester.
Graduate ahead of the game. Many of your peers will start thinking about obtaining industry credentials like HubSpot and MuckRack right after college—you’ll have a couple years’ head start on the competition.
The education and experience you gain as a Marketing Communication major can take you into just about any industry you choose. Your minor is an ideal way to pursue another interest and start exploring the multitude of available career options. Your faculty advisor and career coach will help you create the ideal academic experience to put you in position for your dream career-even if you haven't yet decided what that will be.
Through 2026, the Bureau of Labor Statistics projects faster-than-average growth for jobs in advertising, marketing, and promotions management. The U.S. Department of Labor expects jobs in public relations to grow by 21%.
Carefully evaluate and assess the ethical implications of integrated marketing communication campaigns.
Demonstrate mastery in marketing and communication strategy by applying data, consumer behavior theory, and in-depth analysis to create a strong foundation for the development of a clear brand that resonates with stakeholders.
View all learning outcomes for graduates of the Marketing Communication major.
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