Marketing Curriculum

Champlain's Marketing program offered (and required) classes in digital marketing long before it became a staple of doing business. We stay on top of industry trends, evolutions, and best practices to ensure you receive the most relevant education. 

Our Upside-Down Curriculum gets you in Marketing classes from day one—you'll explore the field, getting to know your various interests and strengths early on. You'll continue to build a background of experience through your final semester, in which you'll transition from student to professional.

This purposeful development of marketing experience, integrated with our innovative Core curriculum, builds both your confidence and résumé. You'll have a lot to offer on the job, and will know how to communicate that to future employers.

As a student in the Robert P. Stiller School of Business, you will gain invaluable proficiency through our Integrated Business Experience and Common Body of Knowledge.

Marketing Major Curriculum 2021–2022


2nd Year

First Semester
COR 2XX

200-level COR course

COR 2XX

200-level COR course

Second Semester
COR 2XX

200-level COR course

COR 2XX

200-level COR course

3rd Year

First Semester

Minor/MKT elective

Tech elective (BRD/GDD/MTH/DAT/CSI/MGT)

Second Semester

Minor/MKT elective

General elective

4th Year

First Semester

Minor/MKT elective

Second Semester
SCI XXX

Natural science w/ lab

Minor/MKT elective

General elective


Extend your education

Minors

Marketing is a perfect mix of creativity and science. You may want to minor in Digital Marketing to hone your technical skills, or choose Global Studies to further understand international perspectives. You can also enter an industry of interest by minoring in a subject like Environmental Studies & Policy or Information Technology.

View our recommended minors for Marketing students.

Intern with Globally Recognized Brands

Our Upside-Down Curriculum ensures you have the experience necessary to start an internship as early as the summer after your first year. Some of our marketing alumni have interned at Ben & Jerry’s, HubSpot, and Burton Snowboards!

Learn more about our Marketing internship opportunities.