Public Relations/Strategic Communication Specialization

This cutting-edge and innovative specialization focuses on creativity, interpersonal skills, and social media savvy. Choose the Public Relations/Strategic Communication if you thrive on being in the middle of the action and getting others involved.

• Work with real clients to represent and manage their image.
• Gain focused, holistic marketing skills.
• Study writing for public relations.
• Learn to leverage social media and digital marketing techniques, as well as developing the ability to gather, analyze and present media measurements and metrics.

Courses in the Public Relations/Strategic Communication specialization include:

• GDD-181 Design Solutions
  
  
• COM-210 Principles of Public Relations
  
  
• WRT-200 Fundamentals of Journalism
  
  
• COM-225 Business of Public Relations
  
  
• GDD-203, GDD-206, EVT-125, WRT-205, MKT-210, MKT-315 or EVT-240
  
  
• COM-311 Writing for Public Relations
  
  
• MKT-350 Digital Marketing
  
  
• COM-400 Public Relations Campaign Development and Management
  
  
• MKT-430 Strategic Community Management
  
  
• MKT-340, MKT-360 or MKT-440
  
  
• MKT-330, MKT-355 or MKT-410
  
  
• COM-490 or 200-level or higher COM/GDD/WRT/EVT