Marketing Major Curriculum

Champlain's Marketing program offered (and required) classes in digital marketing long before it became a staple of doing business. We stay on top of industry trends, evolutions, and best practices to ensure you receive the most relevant education. 

Our Upside-Down Curriculum gets you in Marketing classes from day one—you'll explore the field, getting to know your various interests and strengths early on. You'll continue to build a background of experience through your final semester, in which you'll transition from student to professional.

This purposeful development of marketing experience, integrated with our innovative Core curriculum, builds both your confidence and résumé. You'll have a lot to offer on the job, and will know how to communicate that to future employers.

As a student in the Robert P. Stiller School of Business, you will gain invaluable proficiency through our Integrated Business Experience and Common Body of Knowledge.

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Champlain College Common App

Marketing Major Curriculum 2019–2020


First Year

First Semester

Business & the Entrepreneurial Mindset
(BUS 110)

The Quantitative Language of Business
(BUS 115)

Business Law I or ACC elective
(BLW 140) or (ACC XXX)

Concepts of the Self
(COR 110)

The Rhetoric of Self
(COR 115)

Exploring Marketing I
(MKT 111)

Second Semester

Marketing & the Organizational Mindset
(BUS 120)

Business Law I or ACC elective
(BLW 140) or (ACC XXX)

Statistics
(MTH 180)

Concepts of Community
(COR 120)

The Rhetoric of Community
(COR 125)

Exploring Marketing II
(MKT 112)


Second Year

First Semester

Consumer Behavior
(MKT 210)

Managerial Economics
(ECN 255)
or
Corporate Social Responsibility
(BUS 210)

Marketing Research
(MKT 255)

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)

Second Semester

Integrated Marketing Communication
(MKT 270)

Digital Marketing
(MKT 250)

Managerial Economics
(ECN 255)
or
Corporate Social Responsibility
(BUS 210)

Choose 200-level COR course
(COR 2XX)

Choose 200-level COR course
(COR 2XX)

Talk to your Advisor and/or the Office of International Education about possible curriculum adjustments in order to create a semester abroad in your third year.


Third Year

*In the third year, students MUST take COR 310, 320, and two COR 330 courses. COR 310 and 320 MUST be taken together and the two COR 330 courses MUST be taken together. Either pair may be taken in either semester.

First Semester

Minor/MKT Elective

Tech Elective (BRD/GDD/MTH/DAT/CSI/MGT)

The Global Condition*
(COR 310)

Human Rights & Responsibilities*
(COR 320)

Marketing Internship or General Elective
(MKT 290) or (Elective)

Second Semester

Choose two Local Contexts, Global Connections courses*
(COR 330)

Marketing Internship or General Elective
(MKT 290) or (Elective)

Minor/MKT Elective

International Bus. and Macroeconomics
(BUS 310)


Fourth Year

First Semester

Current Topics in Marketing or Capstone
(MKT 450) or (CCC 410MKT)

Financial Management I
(FIN 240)

Minor/MKT Elective

Legal Issues in Communication
(COM 365)

Project Management & Team Leadership
(MGT 260)

Second Semester

Current Topics in Marketing or Capstone
(MKT 450) or (CCC 410MKT)

Natural Science Elective with Lab
(SCI XXX)

Minor/MKT Elective

General Elective