Marketing Major Curriculum

Champlain's Marketing program offered (and required) classes in digital marketing long before it became a staple of doing business. We stay on top of industry trends, evolutions, and best practices to ensure you receive the most relevant education. 

Our Upside-Down Curriculum gets you in Marketing classes from day one—you'll explore the field, getting to know your various interests and strengths early on. You'll continue to build a background of experience through your final semester, in which you'll transition from student to professional.

This purposeful development of marketing experience, integrated with our innovative Core curriculum, builds both your confidence and résumé. You'll have a lot to offer on the job, and will know how to communicate that to future employers.

As a student in the Robert P. Stiller School of Business, you will gain invaluable proficiency through our Integrated Business Experience and Common Body of Knowledge.

Marketing Major Curriculum 2020–2021


First Year

First Semester

Business & the Entrepreneurial Mindset
(BUS 110)

Business Law I
(LEG 120) or
ACC elective

The Quantitative Language of Business
(BUS 115)

Exploring Marketing I
(MKT 111)

Navigating Higher Education in a Global Context
(COR 101)

FYI: Reading, Writing, & ____
(COR 102)

Second Semester

Marketing & the Organizational Mindset
(BUS 120)

Business Law I
(LEG 120) or
ACC elective

Introduction to Statistics
(MTH 180)

Exploring Marketing II
(MKT 112)

Navigating Your Information Landscape
(COR 103)

FYI: Making, Doing, & ____
(COR 104)


Second Year

First Semester

Consumer Behavior
(MKT 210)

Managerial Economics
(ECN 255) or
Corporate Social Responsibility
(BUS 210)

Marketing Research
(MKT 255)

Choose a 200-level COR course
(COR 2XX)

Choose a 200-level COR course
(COR 2XX)

Second Semester

Integrated Marketing Communication
(MKT 270)

Managerial Economics
(ECN 255) or
Corporate Social Responsibility
(BUS 210)

Digital Marketing
(MKT 250)

Choose a 200-level COR course
(COR 2XX)

Choose a 200-level COR course
(COR 2XX)

Talk to your Advisor and/or the Office of International Education about possible curriculum adjustments in order to create a semester abroad in your third year.


Third Year

In the third year, students must take COR 310, COR 320, and two COR 330 courses. COR 310 and COR 320 must be taken together, and the two COR 330 courses must be taken together. Either pair may be taken in either semester.
MKT 290 can be taken in either semester (alternating with general elective).

First Semester

The Global Condition
(COR 310)

Human Rights & Responsibilities
(COR 320)

Minor/MKT elective

Tech elective (BRD/GDD/MTH/DAT/CSI/MGT)

Marketing Internship
(MKT 290)

Second Semester

Choose a Local Contexts, Global Connections course
(COR 330)

Choose a Local Contexts, Global Connections course
(COR 330)

Minor/MKT elective

General elective

International Bus. and Macroeconomics
(BUS 310)


Fourth Year

First Semester

Current Topics in Marketing
(MKT 450) or
Capstone
(CCC 410)

Financial Management I
(FIN 240)

Minor/MKT elective

Legal Issues in Communication
(COM 365)

Project Management & Team Leadership
(MGT 260)

Second Semester

Current Topics in Marketing
(MKT 450) or
Capstone
(CCC 410)

Natural science w/ lab
(SCI XXX)

Minor/MKT elective

General elective