Marketing Learning Outcomes

Through collaborations with other students, internships, classroom teaching and hands-on experience, you'll immerse yourself in business, design solutions, marketing, audio production, consumer behavior and more.

This deep set of proficiencies in multiple areas will increase your marketability in a changeable industry. From accounting to public speaking to graphic design techniques, you'll graduate with a distinct set of state-of-the-art skills that an education in traditional communication programs doesn't provide.

Upon completion of the Champlain College bachelor's degree program in Marketing, a graduate will be able to:

  • The Brand Strategist: Manage the marketing process and create value for the organizational and all stakeholders.
  • The Brand Communicator: Demonstrate multi-channel communication skills including oral, written, audio/visual and digital.
  • The Consumer Behaviorist: Apply consumer behavioral theories in projects and live case studies.
  • The Ethical Marketer: Evaluate and assess the legal and ethical ramifications of their actions and decisions.
  • The Digital Strategist: Leverage digital tools to support successful business decision-making, organizational communication, business operations and customer relations. Demonstrate in Marketing by specifically analyzing and integrating evolving technology tools.