Digital Marketing Minor

WHY MINOR IN DIGITAL MARKETING?

Digital marketing is essential within the business world. Champlain College has designed the Digital Marketing Minor to capitalize on this surging and ever-changing industry. You'll learn the fundamentals of graphic design, use web-based metrics and digital analytic tools to understand data, and apply web development knowledge to practice successful search engine optimization techniques. By the time you've completed this minor, you'll be well positioned for employment in this booming field.

• Apply fundamental marketing practices to digital marketing opportunities.
• Analyze, evaluate, and manage the most appropriate digital communication tools for making meaningful connections with target markets.
• Leverage available digital tools—and continually analyze and integrate new and evolving tools—to support successful business decision-making.

COURSES IN THIS MINOR CURRENTLY INCLUDE:

MKT 110 or BUS 120 must be taken as a prerequisite for students not in the Stiller School of Business

• MKT 250: Introduction to Digital Marketing
• MKT 355: Digital Marketing Analytics
• MKT 360: Advanced Digital Marketing
• Two content electives, in consultation with your advisor. These courses may be in web programming, visual communication design, filmmaking, writing, or community management.

NEED MORE INFORMATION ABOUT THIS MINOR?

Ask a question, and someone from our Admission team will put you in touch with the faculty or staff member who can best answer your questions.