Digital Marketing Minor

WHY MINOR IN DIGITAL MARKETING?

Digital marketing is on the rise within the business world. As budgets grow and Chief Marketing Officers rely more heavily on digital marketing tools, Champlain College has designed the Digital Marketing Minor to capitalize on this surging industry. You'll learn the fundamentals of graphic design, use web-based metrics and digital analytic tools to understand data, and apply web development knowledge to practice successful search engine optimization techniques. By the time you've completed this 15-credit minor, you'll be posed for employment in this booming field.

  • Apply fundamental marketing practices to digital marketing opportunities.
  • Analyze, evaluate and manage the most appropriate digital communication tools for making meaningful connections with target markets.
  • Leverage available digital tools—and continually analyze and integrate new and evolving tools—to support successful business decision-making.

COURSES IN THIS MINOR CURRENTLY INCLUDE:

Students may choose one 3-credit course from the following subjects: MKT/COM/WEB/BRD 

NEED MORE INFORMATION ABOUT THIS MINOR?

Ask a question, and someone from our Admission team will put you in touch with the faculty or staff member who can best answer your questions.